Have You Met Xia?


Darsana Vijay

June 20, 2017 2 min read

Updated on August 23, 2017

At Unmetric, we are constantly pushing ourselves to elevate the social media intelligence we provide to our customers. We are very excited to share with you something we’ve been tirelessly working towards for four years.

We’ve developed an AI named Xia who has the capability to sift through 12 trillion engagements from more than half a billion posts published by over 100,000 qualified brands to get you the insights you need to excel. Xia is in a constant process of learning and adapting with every post she ingests and analyzes from across Facebook, Twitter, Instagram, LinkedIn, and Youtube.

In addition to presenting all the metrics that matter to you in the most accessible manner, Xia’s cutting-edge features set Unmetric apart from its competitors. Her unique machine learning algorithms enable Unmetric Analyze to provide information that is not accessible to marketers otherwise.

Promoted Post Detection

Xia can predict with commendable accuracy which of your competitors’ and aspirational brands’ posts are promoted. With this, you can plan an optimal promotion strategy.

Estimated Reach and Impressions

You can get access to the reach and impressions your competitors enjoy at both page and post level. With this, you can truly judge how well your content is performing vis-à-vis your competition.

Campaign intelligence

Leading brands and agency clients channel Xia’s power to architect highly engaging campaigns. She collaborates with Unmetric’s highly efficient human analysts to tag campaigns to provide users with decisive intel on what has worked well in the past.

Alerts and Highlights

Don’t have time to stalk your competitors like a hawk? Xia will alert you if any of the brands you monitor do something extraordinary on social media. She will make sure that you don’t miss out on a great content opportunity.

You can also get a taste of AI-driven creativity with Unmetric Discover. If you want to create content around a particular topic or event, key in the search terms and Xia will retrieve brand posts from as early as 2012 that carry those terms. You can further refine these using filters to a particular network, content type, specific industries and geographical regions.

Through Unmetric Track, Xia will keep you posted on what’s hot and happening in your industry. Stay vigilant of current trends, talking points and more.

Xia is excited to introduce you to the future of social media content analysis and discovery. Are you ready?

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