Kantar Media, the leader in media intelligence has added engagement metrics of brands on social media to their advertising intelligence solutions in the US. This data provided by Unmetric will enable their clients to gain a holistic view of brand activity across paid, owned and earned media.
“As we continue to expand our digital and mobile analytic offerings, the ability to integrate brand social media engagement metrics is critical,” said George Carens, President of Kantar Media Intelligence. “With this new service, our clients will now have the opportunity to understand and make informed decisions on the total message being delivered by a brand across its paid, owned and earned media presence.”
“Today, almost all marketing content makes its way through social channels, and therefore, measuring engagement is more important than ever before to understand consumer sentiment about a brand,” says Jay Rampuria, Global Head of Client Development for Unmetric. “This partnership with Kantar Media is a meeting of the minds, and we look forward to continued collaboration with such a highly respected name in media information and analysis.“
We believe this partnership will be pivotal in providing social media marketers a better workflow and needless to say, will help us reach a wider audience too.
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