Week 27 Top Viral Brand Videos: Camera commercials and the solution to every marketing problem (hot women!)
Once again we found that brevity hits the sweet spot. Four of the top five videos are an average of half a minute. While two of them are movie promos; the three others are brand adverts. Though the videos once again constitute a variety of emotions; I cannot help but wonder why resorting to glamor is something ad makers just can’t let go. Is it really the case that a near naked lady will sell more female perfume? Or perhaps I’ve got it wrong, the near nakedness attracts the male viewer who then buys it for the special lady in his life.
#1/ White House Down – In Theaters NOW
What do you get when you put together some action, drama and thrill, and season it with Jamie Foxx and Channing Tatum? The right answer is: an adrenaline inducing action packed movie. It’s only fair that the trailer of such an incredible movie by Sony Pictures be incredible itself. No surprise that the video shot up to over 300,000 views in just a few days.
#2/ Acqua Di Gioia Eau Fraîche – The Film
An exotic location and a skimpily clad woman seem to fit any advertising brief these days. Giorgio Armani takes its glamor girl to a deserted waterfall this time to advertise their new eau fraiche (a diluted scent with just 1-3% of essential oils, keep up, boys!). Thankfully this time, at least the location is relevant and translates to what the product actually is. As the charged model enjoys the waterfall, more than 90,000 viewers have enjoyed the advert.
#3/ [Samsung SMART CAMERA NX2000] Every Special Moment
The only long video of the week, Samsung’s advert for their smart camera is a job well done. The Samsung camera ad takes a viewer through some special moments of a family as they hang out together. The minute and a half long video seamlessly weaves the features of the camera into the activities of the family and despite the fact that the ad is very traditional and has no ‘out-of-the-box’ element, it has still worked with the audience; though I wished it was much shorter.
#4/ Kevin Hart: Let Me Explain
Coke Zero joins hands with Kevin Hart to promote his latest movie: Let me Explain. Though the man promises to save seats for his friends at the movie’s premier, he has no choice but to break it when two beautiful women come along. But of course was he to watch his own premier alone when his friends abandoned him?
#5/ Scoot to Gold Coast – A lot of Gold Coast fun for a very little
Fly with scoot gives you the chance to scoot to Gold Coast for a great price. The advert shows all the amazing activities you can do at Gold Coast: soak up the sun, visit national parks, dine at world class restaurants, go hot air ballooning and much more. The twist (if adverts can have twists) is that everything you’ve seen has been done on a blue screen but then all these attractions have excited the model so much that she rushes to make use of this great deal as soon as she finishes shooting for the commercial. The video grew to over 30,000 views in a week.
Ad watching has always been a fun task. Seeing a brand attempting to connect to its target consumer and taking different routes to achieve this goal is indeed amusing. In recent times when everything in digital media is easily measured, tracking the reach of a video is a piece of cake. But making your viewers love it and having it go viral; that is something that deserves appreciation. What else do these brands do to enchant their viewers? We’ll have to wait and watch.
All data has been compiled and analyzed from the Unmetric platform which tracks dozens of metrics to enable brands to benchmark themselves against competitors and their industry sector. Gain access to all this data by claiming a 6 day free trial.