In a blog post yesterday, Twitter launched the Twitter Official Partner Program – an initiative that brings together industry-leading products and service partners to help businesses use Twitter to its full potential.

This new program combined the partners from the Twitter Certified Program (Unmetric was part of this) and the Twitter Marketing Platform Partner Program. Each partnership has been crafted with a product’s specific competency in mind. Given the Unmetric platform delivers awesome benchmarking metrics, we’ve been selected for our competency in Analytics.

“Twitter Official Partners have been recognized by Twitter because of their high-quality products or expert-level services and proven success on Twitter,” wrote Prashant Sridharan, Global Director of Developer & Platform Relations.

In the past few years, Unmetric has worked especially hard to develop products and features specifically catered for the Twitter Audience like Event Pulse, a live Twitter stream centered on specific events and Twitter Ads, a feature that identifies promoted Tweets.