Unmetric is now integrated with Oracle Social Cloud


Ranjani Raghupathi

March 2, 2016 2 min read

Updated on May 5, 2017

Drum roll please… we’ve partnered with Oracle Social Cloud!

Oracle Social Cloud is Oracle’s platform that helps enterprises manage and scale their customer relationships on social media channels. Our competitive analytics capabilities will now be accessible on Oracle Social Relationship Management (SRM) solution, which includes tools for social listening, publishing, engagement, analytics and workflow management.


“We continually add capabilities to enable our customers to innovate and take advantage of real-time insights for better data-driven business decisions,” said John Stetic, Group Vice President, Oracle Marketing Cloud. “The integration of Oracle Social Cloud with Unmetric is another example of our expanding ecosystem for seamless solutions; it will provide our customers with a new way to quickly assess their marketplace and develop strategies against their competitors.”

Given the similarity between our audiences, the partnership simplifies the social element of our customers’ daily workflow. The data and intelligence from Unmetric will complement Oracle SRM’s extensive analytics capabilities.

“As brands continue taking a more strategic, holistic approach to social media, we’re focused on helping marketers deliver an ideal customer experience,” said our CEO Lux Narayan. “Unmetric works alongside a brand’s social listening and publishing tools, and this integration will enable Oracle Social Cloud customers to gain a competitive edge.”

This makes it our third partnership this year! We’d like to think of ourselves as a ‘social’ butterfly. We’re already friends with Hootsuite, Kantar, Salesforce and all this apart from being Twitter’s certified partner.

We love to make friends and add social media benchmarking and competitive intelligence to complementary platforms. Get in touch if you want to talk!

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