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Unmetric Declared Winner at DEMO Traction 2015

Peter Claridge


Unmetric CEO Lux Narayan presents at DEMO Traction – sporting a Genuine Unofficial t-shirt! 


On the afternoon of April 22nd, the DEMO Traction Spring event took place. It was an opportunity for a variety of later stage startups to get together in San Francisco and present their company to a panel of experts.

In the marketing category, Unmetric was up against some formidable startups which included Beachfront Media, Candy Lab, DocSend and GuestU. Judging the companies was a panel of experts along with the audience.

Each startup got 4 minutes of presentation time on the stage to explain to the judges and audiences their product, strategy and growth to date.

The presentations and companies were judged on their ability to present a great product, its position in the market and compelling features, and what differentiates it from the others. As Erick Schonfeld, Executive Producer of DEMO, put it:

“DEMO Traction is designed to showcase the most promising high-growth companies. Our judges were impressed with Unmetric’s approach to measuring the effectiveness of content marketing across social media.”

Another judge, Des Cahill, CMO at Samepage was equally impressed, particularly about how Unmetric fits in with the new intelligent workflow for social media teams:

“While I saw an impressive set of companies at DEMO Traction last week, the standout for me was Unmetric. I really liked their ‘intelligent workflow’ approach to social marketing.”

Unmetric is thrilled to be a DEMO Traction Champion!


For more details about the DEMO events, click here. For information about the DEMO Traction event click here.

Find out for yourself why Unmetric was judged to be the best marketing product at the DEMO Traction event by taking our platform for a free test drive today.