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Top 39 Diwali Social Media Posts

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Anand

November 1, 2018 3 min read

Updated on October 11, 2019

Note – Though this post was first published in 2018, it has been updated most recently in October 2019.

If you want your brand’s Diwali campaign to really stand out from the crowd and spark engagement, you need all the ideas you can get. To help you with some inspiration, we’ve put together this list of successful social media content around Diwali by brands in 2017 and 2018 using Unmetric Discover — the world’s largest branded content catalog that helps you explore over 1 billion pieces of branded content by more than 100,000 major brands.

OPPO India

Vivo India

Sensodyne India

HP India

Lava Mobiles

Lenovo India

Coca-Cola

Flipkart

Malabar Gold and Diamonds

ASUS

Foodpanda

Citibank India

Honda 2 Wheelers India

Pantaloons

Sunfeast Yippee

PC Jeweller

Swiggy

Cadbury Dairy Milk

Amazon India

Durex

CaratLane

Cadbury Fuse

Joyalukkas

GoAir

Panasonic Smart Phones

LG India

KFC

Vodafone Zoozoos

Myntra

Ghadi Detergent

Indiabulls Home Loans

HP India

My Lloyd

Ola

OnePlus India

State Bank of India

Bajaj Allianz Life

Park Avenue

Pepperfry.com

Content Analysis

Volume of Posts

The volume of Diwali posts by brands has seen a steady rise across all social media networks, except in the year 2017 on Facebook and Twitter.
In 2018, 25,387 Diwali related brand posts were published across all the social media networks.

Volume of Diwali Posts on social media

Total Interactions

Facebook was the most preferred medium for brands to celebrate the day with their audience. In 2018, brands on Facebook received over 20 million interactions.
Brands on Facebook received 3X more interactions than on Instagram and a staggering 166X more interactions than on Twitter.

Total Interactions Chart for Brands on social media during Diwali Campaigns

Data Analysis Methodology

All data has been compiled and analyzed from Unmetric Discover, the world’s most extensive catalog for branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.


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