Top 39 Diwali Social Media Posts
November 1, 2018 • 3 min read
Updated on October 11, 2019
Note – Though this post was first published in 2018, it has been updated most recently in October 2019.
If you want your brand’s Diwali campaign to really stand out from the crowd and spark engagement, you need all the ideas you can get. To help you with some inspiration, we’ve put together this list of successful social media content around Diwali by brands in 2017 and 2018 using Unmetric Discover — the world’s largest branded content catalog that helps you explore over 1 billion pieces of branded content by more than 100,000 major brands.
Malabar Gold and Diamonds
Honda 2 Wheelers India
Cadbury Dairy Milk
Panasonic Smart Phones
Indiabulls Home Loans
State Bank of India
This Diwali light up your dream home with happiness, love and laughter! Get a #SBIHomeLoan to celebrate and create memories in your new home. For more information, visit: https://t.co/L7SN4H95NI#YehDiwaliKhushiyaanDherSaari#HomeLoans #HappyHomes #HappyDiwali #Diwali #YONOSBI pic.twitter.com/rMaftZ3PEQ
— State Bank of India (@TheOfficialSBI) November 6, 2018
Bajaj Allianz Life
Let's get planking this #Diwali for a healthier YOU and a better WORLD!
1.) Shoot yourself planking for 36 seconds.
2.) Post it on any social media platform, tagging us and using #36SecPlankChallenge.
3.) Challenge three other friends and family by nominating them. pic.twitter.com/3FZ2NIl3wI
— Bajaj Allianz Life (@BajajAllianzLIC) November 7, 2018
Dazzle up this Diwali and #CelebrateinParkAvenueStyle. We wish you all the cheer and joy this festive season! #HappyDiwali#Diwali #IndianFestival #Joy #Celebration #Diwali2018 #दीपावली pic.twitter.com/mj55uASvJT
— Park Avenue Style Up (@parkavenuestyle) November 7, 2018
Volume of Posts
The volume of Diwali posts by brands has seen a steady rise across all social media networks, except in the year 2017 on Facebook and Twitter.
In 2018, 25,387 Diwali related brand posts were published across all the social media networks.
Facebook was the most preferred medium for brands to celebrate the day with their audience. In 2018, brands on Facebook received over 20 million interactions.
Brands on Facebook received 3X more interactions than on Instagram and a staggering 166X more interactions than on Twitter.
Data Analysis Methodology
All data has been compiled and analyzed from Unmetric Discover, the world’s most extensive catalog for branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.