Top 20 New Years posts by brands to inspire the marketer in you

December 21, 2018 1 min read

When the clock strikes midnight on January 1st, 2019, social media platforms will be overrun with posts wishing people a happy New Year. With so much noise to cut through and even the idea of just wishing people a happy New Year a seemingly cliched idea, marketers need to think outside the box with their New Years greeting on social media.

So what can a brand do? We took a look at the top 20 posts published by brands in 2017 for New Year. Brands focused on one of two things in their posts published on social media: Humour and motivation. They either brought out their funny side and used wit and humor to their advantage, or talked about the idea of new beginnings and new opportunities.

Below are the top 20 New Years posts by brands in 2017.


Victoria’s Secret

eBay India



View this post on Instagram

New year, new gear. #HappyNewYear #Xbox #gaming

A post shared by Xbox (@xbox) on





Manforce Condoms


Chocos Fills


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CHANEL wishes you a Happy New Year 2018. #NewYear

A post shared by CHANEL (@chanelofficial) on

Mahindra Thar

Datsun India



HP India

ACC India

Chupa Chups


Data Analysis Methodology

All data has been compiled and analyzed from Unmetric Discover, the world’s most extensive catalog for branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.

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