Note – This post was first published in 2016, it has been updated multiple times, most recently in May, 2018.
Special holidays are becoming more and more of a marketing bonanza for social media marketers, and why not? Unmetric has tonnes of evidence to show that emotional quotient wins over product updates in terms of engagement. As more and more brands leverage these occasions to connect with their Fans, there is a danger that it’ll become mechanized and people will grow weary of seeing their Newsfeed filled with sappy, sometimes funny, holiday greetings. In the meantime, since celebrating these days works so well right now, here is a list of the most engaging Father’s Day posts from 2017.
This post has been compiled with the help of Discover – the ideation engine for content creators.
Brands are wholeheartedly embracing contests and giveaways to drive up engagement. Social media audiences, too, love freebies from their favorite brands. Instead of Posts that tug at your heart or poke your funny bone, brands are welcoming their Fans’ stories. And isn’t Father’s Day the perfect time to do this! Who doesn’t have a gem of a Dad joke to share?
All data has been compiled using Unmetric Discover that tracks over 500 million pieces of branded content from over 100,000 major brands across Facebook, Twitter, Instagram, and Pinterest.
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