Top 21 Christmas posts by brands to inspire you
December 20, 2018 • 2 min read
Updated on October 9, 2019
Marketers need to keep producing new and fresh content ideas for all their social media posts at a cadence never seen before. With Christmas around the corner, time is short to come up with new content ideas to engage your audience this holiday season.
To help inspire you to create content that will stand out among the other Christmas related content by brands, we have compiled a list of the top 21 Christmas Posts by brands that were highly engaging in 2017 and 2018.
One key takeaway if you’re thinking of putting together a last-minute Christmas video greeting: last year, the majority of the posts by brands on all social media platforms were posted with images, and they engaged better with their audience than videos
The one thing the most engaging posts have in common is that they managed to get people to feel the Christmas spirit and had a better story to tell around the season.
Read through the Infographic to see what worked and what didn’t work for brands this Christmas season.
Marks and Spencer
Walt Disney World
John Lewis & Partners
View this post on Instagram
‘Tis the season to win all these! 🎅🌟 Here's how to enter: 1. Find the Christmas tree emoji 🎄 in the image. 2. Leave a comment letting us know where it is when you find it + use #F21Sweepstakes. One winner will be chosen at random to receive all 9 Christmas sweaters shown above. (HINT: ZOOM IN 🧐) Ends 11/28. For official rules visit: http://bit.ly/2A1zuhe (shop link in bio)
Kia Motors Worldwide
Cafe Coffee Day
Cadbury Dairy Milk
🎉B&M's BIG #Christmas COMPETITION🎉
For your chance to #WIN, simply FOLLOW us, RT & COMMENT WHAT you'd spend your vouchers on!
Comp ends 9am 26/11/18 pic.twitter.com/32mx1KeXlj
— B&M Stores (@bmstores) November 17, 2018
Data Analysis Methodology
All data has been compiled and analyzed from Unmetric Discover, the world’s most extensive catalog for branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.