Top 21 Christmas posts by brands to inspire you



December 20, 2018 2 min read

Updated on October 9, 2019

Marketers need to keep producing new and fresh content ideas for all their social media posts at a cadence never seen before. With Christmas around the corner, time is short to come up with new content ideas to engage your audience this holiday season.

To help inspire you to create content that will stand out among the other Christmas related content by brands, we have compiled a list of the top 21 Christmas Posts by brands that were highly engaging in 2017 and 2018.

One key takeaway if you’re thinking of putting together a last-minute Christmas video greeting: last year, the majority of the posts by brands on all social media platforms were posted with images, and they engaged better with their audience than videos

The one thing the most engaging posts have in common is that they managed to get people to feel the Christmas spirit and had a better story to tell around the season.

Read through the Infographic to see what worked and what didn’t work for brands this Christmas season.

Vodafone Zoozoos




Marks and Spencer

Walt Disney World

John Lewis & Partners


Forever 21

Kia Motors Worldwide


Cafe Coffee Day

KitKat Philippines

River Island


Lush Cosmetics

KFC Philippines


Cadbury Dairy Milk


B&M Stores

Coca-Cola Australia

Data Analysis Methodology

All data has been compiled and analyzed from Unmetric Discover, the world’s most extensive catalog for branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.

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