The 43 Most Engaging Mother’s Day Social Media Posts
Note – Though this post was first published in 2012, it has been updated multiple times, most recently in April, 2019.
In this post, we look at the top Mother’s Day social content from over the years to help give you some ideas on creating your own content. Using Unmetric Discover, we’ve found brands that create engaging content and analyze their strategy to understand what works best on social media.
Mother’s Day is a retail holiday. There. I said it. Though I can figuratively hear angry gasps from mothers all around the world, the fact remains. While moms will probably be happy with a simple homemade gift (it’s the gesture that counts right?), brands encourage you to pamper her in every way that money can possibly buy.
Most brands will never miss a trick when it comes to an opportunity to engage with their digital audience. Mother’s Day is no different. Over the years, everyone from major banks to telecom companies have started to get in on the act with mostly sentimental, sometimes cute and occasionally tongue-in-cheek messages.
To help you with your Mother’s Day 2019 content, we’ve curated 43 of the most engaging pieces of content that brands have done in the past.
2018 Mother’s Day Social Media Content
McDonald’s Philippines used a sweet and simple strategy of asking the fans to share their mom memories. Guess what? It worked really well, receiving over 448K Likes and 17K Shares.
Jollibee featured a Kwentong Mother’s Day trilogy, which went viral on social media. This particular post received 275K Likes and 43K Shares.
Parker Pens India
Contest-based Mother’s Day content ran by Parker Pens India was a massive hit on Social with over 239K Likes and 600 Shares.
A heart-warming video capturing emotions between a daughter and a mother engaged well and garnered over 214K Likes and 9K Shares. The video reached a wider audience base generating 10M views.
Jetstar kept their fans super interactive by using their comment section as a platform for fans to share their mom stories. And it came with a chance to win $800 worth of travel getaway vouchers. The post received 534K Likes.
B&M Stores gave fans a chance to win fun hampers for this retweet contest. This tweet received 1K Likes and 3K Retweets.
💁#COMPETITION TIME! 💁
FLW/RT this post and comment #MothersDayBM to enter!
— B&M Stores (@bmstores) February 28, 2018
Google Pay India
Google Pay India gave away a smart speaker as the prize for their “#ComeClean” contest. Fans jumped in with interesting answers and the tweet received 4K Likes.
This #MothersDay, it's time to #ComeClean and tell Mom why you really needed the money. The most interesting answers have Google Home Minis waiting for them. Read the T&Cs here: https://t.co/q4SrCVoIWo #ContestAlert pic.twitter.com/HtKPugLNBc
— Google Pay India (@GooglePayIndia) May 13, 2018
Budweiser maximizing on the emotional quotient through a heart-warming tribute video featuring Kevin Durant and his mother turned out to bear fruition.The tweet gathered 4K Likes.
— Budweiser (@budweiserusa) May 11, 2018
A post that was published around the product launch of Kris Kollection was one of the best engaging Mother’s Day posts. Just a short span of time… and tada 450K Likes.
Victoria’s Secret idea of a color-coordinated mommy-daughter PJs won the hearts of many fans and received 293K Likes.
Dior dived straight and promoted its J’adore range of perfume, as a gifting option to convey the perfect message of love.The post received over 145K Likes for the brand.
The Irish fashion retailer focussed on the floral-themed products for Mother’s day, which received over 127K Likes.
Jeep used fan stories with photo-captions as the strategy for Mother’s Day. Over 72k Likes on social!
2017 Mother’s Day Social Media Content
Sunfeast Mom’s Magic
2016 Mother’s Day Content
Hill’s Pet Nutrition
The Angry Birds Movie
Mom’s Best Cereals
2015 Mother’s Day Content
The flower delivery service did an emotional storyline featuring a son gifting his mother flowers for Mother’s day. The video received an eye popping 849K shares 36 million views!
DIY baked flower bouquet is definitely a great gifting idea. Simple how-to posts or recipes especially around holidays can win great engagement for brands.
Seventh Generation put themselves to action for Mother’s Day and rightly won social media praise. In collaboration with Mamava, a design company specialized in making lactation pods, the personal care brand created special nursing pods in selected airports.
American Kennel Club
It’s an engagement bait, but who’s complaining when it’s a dog picture!
The Home Depot
Gifting ideas are trending content for any kind of holidays and Mother’s Day is no different.
2014 Mother’s Day Content
What could a toilet paper brand possibly do for Mother’s Day? A little wit is all you need, according to Charmin and you are sure to win fans. Here’s a Mother’s Day post that’s right on point.
Relatability is key to viral content. They just had to state the obvious and then came 787K shares!
They are not new to this list. They are cute and they are funny and they are wishing us on Mother’s Day. It’s interesting to see that the Minions franchise had no movie release scheduled in 2014, but here they are definitely here to stay on top of our minds.
The Breast Cancer Site
The Breast Cancer Site had three of the most-shared posts to their name. Quotes relevant to Mother’s Day are an instant hit on Facebook. Giveaways are another way to get great engagement.
Selfies were definitely the in-thing then. But this one is evidently the best selfie of 2014!
2013 Mother’s Day Content
Bath & Body
Bath & Body had a great VIP tote to offer as the prize for this contest. That’s not too much to ask for in return for a share.
Vodafone Zoozoos India
Vodafone’s Mother’s Day greeting came from its insanely popular ZooZoo characters. As the young ZooZoos give their Mom presents, Vodafone also wished Moms all over the world a Happy Mother’s Day.
The online retail chain did not do anything out of the box, but they knew that everyone would love a DIY cupcake bouquet!
Three M & Ms posed to spell out Mom. The candy people asked to be shared with Moms. Now which Mom wouldn’t love to receive chocolates on her special day?
Disney has always portrayed love, family and very motherly emotions in a large number of its cartoons. This picture from 101 Dalmatians, reminded everyone of the classic cartoon and the adorable bond between Perdita, the mother and her pups.
2012 Mother’s Day Content
A cutesy, adorable picture of Hello Kitty and her mom has very expectedly won the most number of shares for 2012!
Cadbury’s Celebrations – India
Cadbury’s choose to go with a cake based theme, maybe an indication that in India, what people like most of all is Moms and cake!
A jar of nutella and a card is perfect! Nutella has opted for a simple approach to Mother’s Day and it sure did win them engagement.
The Italian luxury brand offered a list of gifts every kind of mom could have! As they say it in Italian ‘la mamma e’ sempre la mamma’!
Audi USA just asked one simple question “If you could buy your mom any car this Mother’s Day, which one would it be?”.
Data Analysis Methodology
All data has been compiled and analyzed from Unmetric Discover, the world’s most extensive catalog for branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.