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Social Media Shakedown of Top UK Brands in January 2014

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Ranjani Raghupathi

August 8, 2014 • < 1 min read

Updated on September 19, 2019

January is the month of new beginnings and fresh starts for people and brands alike. New contests, innovative campaigns, crazy offers; name it, the brands did it all. Take a look at how brands in UK kick-started the year on social media.

Evian (kinda sorta) brought back their babies with the #LiveYoungJanuary campaign. The campaign received over 14K likes on Facebook. Land Rover encouraged its Twitter followers to not hibernate with the hashtag #Hibernot and took them all on a tour around UK. The hashtag ended up becoming the most used by brand and users.

Newcastle Brown Ale received 2.6 million views on their bold “what-could’ve-been” Super Bowl campaign. Innocent Drinks ‘did good’ for itself and others with their new video, which in less than a month became the top video on their YouTube channel.

Then there was AO.com which encouraged people to simply ‘Like’ a Facebook post to be in with a chance to win a whole range of home and kitchen appliances. Needless to say, it went down extremely well with fans, with some posts getting over 24,000 Likes and scoring a maximum engagement score of 1,000.

Dive in to this Slideshare report for a detailed analysis of these stories and more.

Top UK Brands on Social Media – January 2014 from Unmetric

Methodology

Unmetric compiled this report by sourcing data from its own benchmarking platform.
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