Last month on social: Contests, cuteness, and coffee


Shruti Ramanujam

November 6, 2019 < 1 min read

Updated on November 6, 2019

As always, brands went all out on social last month too. While it was Halloween month with many themed posts being published, brands also made sure to post a variety of engaging content. Puns were said, contests played, and everyone’s day made. 

Here are a few posts that stood out to us while curating #UnmetricBrandStars.

Oh, Lewis!

Deliveroo proved how to make proper use of a celebrity collaboration by not only working with Lewis Capaldi on a video but also capitalizing on it to run a giveaway! This was Deliveroo’s most engaging tweet of October.


Ube munchkins to the rescue!

Dunkin’ Donuts Philippines sent ube lovers into a tizzy by introducing these purple yam flavored munchkins. This post was not only the most engaging for Dunkin’ Donuts but also earned them upwards of $67K in media value.

The purr-fect graduation cap

Who said universities couldn’t get engagement on social? Walden University proved that student-generated content works wonders on Facebook with this image, which was also its most engaging post in October.

Coffee to die for. Literally.

We love it when brands bring the funnies to social media. This post from Death Wish Coffee Company was especially topical on Halloween month and fetched them more than $85K in earned media value.

The cutest wumpuses

Discord won everyone’s heart by posting this picture of its mascot, inspired by the computer game, Hunt the Wumpus. This tweet received a lot of engagement from Discord’s fans.

October was the month of contests, laughter, and Halloween-themed posts. To discover such engaging posts within a day or two of them being published, check out #UnmetricBrandStars, a daily feature on Unmetric’s social channels, where brands with engaging content are featured.

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