Social Media Habits of Retail Brands in the US
That’s the percentage of online shoppers that use social media as a research tool to make purchase decisions. With such a large set of shoppers spending time on social networking sites, it makes the medium a great place for advertisers.
In this report we looked at how top retail brands in the US perform on social networks such as Facebook, Twitter, YouTube and Instagram. Not only do we look at their key metrics, but also dissect brands’ content strategies and get in to details of their sponsored content.
Read on to find out how these brands topped in campaign performance and how that helped them increase revenue by $665 million