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Ringing in the year of the monkey

Ranjani Raghupathi


New years are all about new beginnings and warm greetings. Here is how brands from Asia wished their communities for the Chinese New Year.

.The top 10 posts were picked based on Unmetric’s Engagement Score which rates each piece of content from 0-1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. Here is a roundup of a few of the best Chinese New Year content from across industries in the period of January 9th February 9th, 2015.

1. TicTac Phillipines

Engagement Score – 1,000

Start the Year of the Monkey on a sweet note! ☺ Happy Chinese New Year!

Posted by Tic Tac on Monday, 8 February 2016

2. Discover Hong Kong

Engagement Score – 1,000

Get to know your auspicious foods and their Cantonese pronunciation in time for Chinese New Year and kick off the Year of the Monkey with the luckiest meals: www.instagram.com/discoverhongkong#HKCNY

Posted by Discover Hong Kong on Friday, 5 February 2016

3. Philips Home Living Singapore

Engagement Score – 1,000

#AwkwardCNYMoments—we have all experienced them. What’s your most memorable one? Turn your awkward Chinese New Year moments into bliss with our prosperous deals. http://philips.to/1nR5y0q

Posted by Philips Home Living on Thursday, 4 February 2016

4. Kirin Ichiban Malaysia

Engagement Score – 1,000

During Chinese New Year, what could be more fitting than to send warm wishes to your family? May we suggest a Kirin.

Posted by Kirin Ichiban Malaysia on Sunday, 7 February 2016

5. Shanghai Tang

Engagement Score – 1,000

Chinese New Year is just around the corner. Celebrate the year of the Monkey with Shanghai Tang!

Posted by Shanghai Tang on Thursday, 4 February 2016

6. Park Regis Hotels

Engagement Score – 1,000

The staff at Park Regis Singapore are snapping their city as it gets into the spirit of Chinese New Year. Will you be celebrating the Year of the Monkey?

Posted by Park Regis Hotels on Thursday, 4 February 2016

7. Xpax

Engagement Score – 1,000

Chinese New Year is around the corner! Share your celebration pics on Instagram and more with 8GB Internet from Xpax!…

Posted by Xpax on Thursday, 4 February 2016

8. AXA Malaysia

Engagement Score – 1,000

9. KFC Singapore

Engagement Score – 1,000

10. Sunlife Philippines

Engagement Score – 872