Product Update – You Can Now Identify Twitter Ads!
April 3, 2015 • 2 min read
Updated on May 2, 2017
Before we tell you about one of our newest features, we bet you heard about Facebook’s update in how your Brand’s Page Likes are calculated. We know it’s upsetting, but we actually think this could be a good thing. Read more on our blog.
Let’s get back to the awesomeness that will boost your primo marketing skills. In our latest roll-out of features, one of the most exciting is the ability to identify sponsored Tweets. Twitter Ads will quell the speculation of social spend and straight up tell you if there’s some dough behind a Tweet.
If you’re already a client, all you have to do is look out for the little blue ‘ADS’ icon next to such Tweets.
This little blue marker can help you understand (and explain to your boss) why your competitor’s Christmas Deal got so much more engagement than your own. Or conversely, sometimes the fact that a super engaging tweet actually had no paid element behind it could alert you to a trend or audience preferences!
With great power, however, comes great responsibility, and now that you can identify sponsored tweets you should also be looking at how other brands are tweaking their Twitter Ads strategy to align with business objectives. In our experience we’ve found some brands that put money behind more than 90% of their tweets who did not see high returns, while others, like Starbucks, have sponsored no more than 6 tweets in a month and seen incredible results.
At Unmetric, we’re concerned with your business objectives. Sure, now you can use the fact that your competitors used paid promotion to out-perform you on Twitter. But the more important question is – what did you learn from their paid strategy that will influence yours?
If you’re not a client, what are you waiting for? Get started on your free trial today!