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Product Update – Get Hooked on Customizable Sentiment

Aishwarya Krishnamurthy


Content strategy is all about words, customer feedback is all about words. And even though posts with images do better on social media – at the heart of all communication is words.

So what happens when everyone isn’t speaking the same language, even when everyone is speaking English? Data can tell you that two customers have reviewed your company as wicked – it can’t tell you that one of them means ‘wonderful’, ‘great’, ‘cool’, ‘splendid’ and one means pure evil. The truth is that machines and algorithms aren’t able to pick up on language subtleties. 

We know you care about how fans feel about your brand’s posts. We also know that getting the most shares and comments doesn’t guarantee a positive image.

To help you break down your content’s emotional quotient and how it matters, we present to you Customizable Sentiment.


Find our feature under the Posts tab in Analyze. At the corner of every post, you’ll see the sentiment it evoked – be it positive, negative or neutral. What’s more, you can click through to customize the sentiment as per your preferences. 

If this sounds like something you’re interested in – click on the link below and someone from Team Unmetric will be happy to walk you through this and other awesome features that we’ve rolled out recently!