Insights have mostly been a product of human intuition. With the volume of data and the advancement of algorithms, it’s now time to let machines do the job. Gartner says the next big trend every company will have to adopt is predictive analytics.
A travel tech vendor has found that predictive analytics is the best thing to happen to travelers. With an existing rich data set, all that travel planners need is some advanced analytics to make a traveler’s experience better. Illustrating the requirements to make this change, this read from MIT SMR explains how all industries are leveraging the new tool.
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