Of Measurement and Analytics
October 23, 2014 • 1 min read
Irrespective of what your business objectives might be, measurement and analytics are the modern marketer’s short cut to achieving goals. This week’s Analyst Debrief takes a look at how to measure audience reach better, and get smarter with social analytics.
To get more efficient at exposing target audience to content, Nielsen says leverageing multi-screen advertising is crucial. In an age when people are consuming content across a variety of screens, to avoid hitting the same person twice with a singular campaign and to become consistent with measuring audience reach, this is a must read for marketers.
A lot of things can skew your social media measurement – hidden posts, weighing actions across different social networks uneqally, etc. In order to avoid misleading metrics, make a note of five common causes of skewed metrics according to this Gartner blog post.
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