Of Measurement and Analytics
Ranjani Raghupathi
October 23, 2014 • < 1 min read
Updated on May 2, 2017
Irrespective of what your business objectives might be, measurement and analytics are the modern marketer’s short cut to achieving goals. This week’s Analyst Debrief takes a look at how to measure audience reach better, and get smarter with social analytics.
To get more efficient at exposing target audience to content, Nielsen says leverageing multi-screen advertising is crucial. In an age when people are consuming content across a variety of screens, to avoid hitting the same person twice with a singular campaign and to become consistent with measuring audience reach, this is a must read for marketers.
A lot of things can skew your social media measurement – hidden posts, weighing actions across different social networks uneqally, etc. In order to avoid misleading metrics, make a note of five common causes of skewed metrics according to this Gartner blog post.
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