Now in Unmetric: Detect and learn from social media outliers effortlessly
Shruti Ramanujam July 16, 2019
Social media is dynamic. Brands are always trying to one-up each other with the next viral Post and in order to create similar, compelling content, you need to study them further. With competitive content intelligence being the need of the hour, we put our heads together to come up with the outlier detection feature.
Instead of manually going through competitors’ Posts to figure out their most engaging content, you can now use Unmetric’s outlier detection functionality. With it, you can easily detect content that stands out and rises above the social media noise.
Outlier detection gives you an idea about the kind of Posts that work in your industry. You can derive creative inspiration from outliers and figure out how you can use similar Posts to improve your social ROI.
I’ve detected an outlier. Now what?
Unmetric pointed out this Post by Innocent Drinks as an outlier, a retweets surge. It received over 5K retweets, when in fact, 90% of its Tweets over the last 12 weeks had less than 226 retweets.
Instagram is down. The influencers panic. Their power is waning. Smashed avocado on sourdough doesn’t seem so appetising in this cruel, filterless world. They cling to their hair vitamins, screaming ‘hashtag blessed’. Even detox tea can’t save them now. #instagramdown
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