Top 15 Veterans Day
social media posts



October 24, 2019 3 min read

Updated on October 24, 2019

Veterans Day is when brands take it to social media to honor veterans with special greetings, offers, and more.

According to our data, in 2018, 5,826 brands were found to be posting Veterans Day-related brand posts on social media. This earned them over 2 million interactions. We’ve seen some great Veterans Day social media posts and campaigns in the past from top brands like Jeep, Under Armour, Harley-Davidson to name a few.

If you’re planning your Veterans Day social media campaigns, now is the right time to start your 2019 campaign.

Read through the list of the top 15 most engaging veterans day social media posts that brands have done in 2018. Use these content ideas to help inspire your 2019 Veterans Day social media campaigns.


Under Armour

Ace Hardware




View this post on Instagram


Thanks to those who defend our freedom. #VeteransDay #HarleyDavidson #FindYourFreedom

A post shared by Harley-Davidson (@harleydavidson) on

True Value



Ram Trucks

View this post on Instagram


Recognizing those who proudly served our country. 📸: @joelbehr18 #ram #ramtrucks #ram1500 #veteransday

A post shared by Ram Trucks (@ramtrucks) on

Krispy Kreme

Chili’s Grill & Bar

Country Inn & Suites by Radisson

Southwest Airlines


Kane’s Furniture

Content Analysis

Volume of Posts

The volume of Veterans Day posts by brands saw a slight dip on Facebook and Twitter in 2018 when compared to 2017.

Instagram had a slight increase in the volume of posts by brands in 2018 when compared to 2017.

Veterans Day Social Media Posts

Total Interactions

In 2018, brands on Instagram received over 2X more interactions than on Facebook and 10X more interactions than on Twitter. Interactions on Facebook dropped by 50% in 2018 when compared to 2016.

Twitter seems to be performing really well for brands as interactions increased by 58% in 2018 when compared to 2016.

Total Interactions received by brands on Veterans Day

Data Analysis Methodology

All data has been compiled and analyzed from Unmetric Discover, the world’s most extensive catalog for branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.

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