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Thanksgiving social media post ideas

Top 23 Thanksgiving social media posts

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Anand

November 15, 2018 3 min read

Updated on November 15, 2019

Thanksgiving is not just about delicious turkey. It’s about family, friends and being part of something bigger. Here is the list of top-performing social media brand content around Thanksgiving by brands in 2017 and 2018. Take a look at what your peers have done and it’ll give you a fair idea of what worked and what didn’t.

Delish

 

 

Xbox

 

 

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

 

On this anniversary we’re thankful for the community of gamers who’ve been part of the fam for so long. #Thanksgiving #Xbox

A post shared by Xbox (@xbox) on

 

GoPro

Vans

ColourPop Cosmetics

 

 

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

 

Happy Thanksgiving 20% OFF PALETTES HAPPENING RIGHT NOW plus 30% OFF ALL LIP PRODUCTS STILL GOING ON! Let’s eat some food and cop some deals! (Exclusions apply)

A post shared by ColourPop Cosmetics (@colourpopcosmetics) on

 

Forever 21

Urban Outfitters

Disneyland

Chubbies

 

 

Nintendo

Macy’s

 

 

Jeep

 

 

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

 

Harvest the moment. #HappyThanksgiving : Connor E. #jeep #itsajeepthing #jeeplove #jeeplife #wrangler #jeepwrangler #jeepporn #jeepfamily #OIIIIIIIO

A post shared by Jeep (@jeep) on

 

Benefit Cosmetics US

Dodge

 

 

 

Hot Wheels

Hallmark

Kawasaki USA

Dole Packaged Foods

Del Monte Fresh

PHILADELPHIA

 

 

 

MassMutual

French’s

Publix

Content Analysis

Volume of Posts

The volume of Thanksgiving posts by brands has seen a steady dip on Facebook and Twitter. Instagram seems to be doing well for brands as more brands are increasing their activity on this network in recent times. The volume of posts on Instagram has increased by 4% in 2018 when compared to 2016.

Total Interactions

In 2018, brands on Instagram received over 3X more interactions than on Facebook and 120X more interactions than on Twitter. Thanksgiving posts by brands on Twitter received less than 1% of the overall interactions.

Most Popular Thanksgiving Hashtags

#thanksgiving, #happythanksgiving, #thankful, #thanksgiving2018, #thanksgivingeve, #thanksgivingweek, #turkey, #happythanksgiving2018, #thanksgivingday, #macysparade, #family

Data Analysis Methodology

All data has been compiled and analyzed from Unmetric Discover, the world’s most extensive catalog for branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.


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