Top 23 Thanksgiving social media posts
Anand
November 15, 2018 • 3 min read
Updated on November 15, 2019
Thanksgiving is not just about delicious turkey. It’s about family, friends and being part of something bigger. Here is the list of top-performing social media brand content around Thanksgiving by brands in 2017 and 2018. Take a look at what your peers have done and it’ll give you a fair idea of what worked and what didn’t.
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Delish
Xbox
GoPro
https://www.instagram.com/p/Bb2F8efFoge/
Vans
https://www.instagram.com/p/Bb2NTrKjdm8/
ColourPop Cosmetics
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Forever 21
https://www.instagram.com/p/Bb28fkFFOh0/
Urban Outfitters
https://www.instagram.com/p/Bb2g9OaAJZY/
Disneyland
https://www.instagram.com/p/Bb2W5FlAWzA/
Chubbies
Nintendo
https://www.instagram.com/p/Bb2DNSUhX1a/
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Macy’s
Jeep
Benefit Cosmetics US
Dodge
Hot Wheels
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Hallmark
Kawasaki USA
Dole Packaged Foods
Del Monte Fresh
Want to win an Instant Pot this #Thanksgiving to help you cook your tasty meals? RT and follow us for a chance to win! pic.twitter.com/AENl6CtiKd
— Del Monte Fresh (@DelMonteFresh) November 7, 2018
PHILADELPHIA
Pumpkin isn’t the only spice your dessert table needs this #Thanksgiving. Try these Mini Spiced Apple Cider Cheesecakes made with rich and smooth PHILADELPHIA Cream Cheese. #ItMustBeThePhilly
Recipe: https://t.co/4DVEyDYRfz pic.twitter.com/FY7gZjoY6m— PHILADELPHIA (@LoveMyPhilly) October 29, 2018
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MassMutual
#Thanksgiving is the most mutual day of the year. So we’re using this special moment to celebrate the people who inspire us. Whether you look out for others or had someone look out for you, tell us about your stories. #LiveMutual
— MassMutual (@massmutual) November 21, 2018
French’s
Publix
https://youtube.com/watch?v=Gb-1gpXQT0YContent Analysis
Volume of Posts
The volume of Thanksgiving posts by brands has seen a steady dip on Facebook and Twitter. Instagram seems to be doing well for brands as more brands are increasing their activity on this network in recent times. The volume of posts on Instagram has increased by 4% in 2018 when compared to 2016.
Total Interactions
In 2018, brands on Instagram received over 3X more interactions than on Facebook and 120X more interactions than on Twitter. Thanksgiving posts by brands on Twitter received less than 1% of the overall interactions.
Most Popular Thanksgiving Hashtags
#thanksgiving, #happythanksgiving, #thankful, #thanksgiving2018, #thanksgivingeve, #thanksgivingweek, #turkey, #happythanksgiving2018, #thanksgivingday, #macysparade, #family
Data Analysis Methodology
All data has been compiled and analyzed from Unmetric Discover, the world’s most extensive catalog for branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.
