Raksha Bandhan Social Media Posts

31 most engaging Raksha Bandhan social media posts



July 12, 2019 4 min read

Updated on July 21, 2019

Raksha Bandhan is a popular festival which celebrates the beautiful bond shared between brothers and sisters. Brands too celebrate events like this with heartfelt and touching social media campaigns to woo their audience. We analyzed the most popular Raksha Bandhan posts that brands have done in the past using our product Unmetric Discover.

Here’s a list which covers the best Raksha Bandhan post ideas on Facebook, Instagram, Twitter, and YouTube, that brands have used in the past.



Ferrero Rocher

Future Generali India Life Insurance

Brand Factory


Ferns N Petals

LG India

Domino’s Pizza India

Mercedes-Benz India


View this post on Instagram


Celebrate the journey of every bond this Raksha Bandhan. #HappyRakshaBandhan

A post shared by Mercedes-Benz India (@mercedesbenzind) on


Big Bazaar

Monginis India

Wai Wai

Organic Harvest

Ford India

Reliance Trends

Starbucks India

Renault India


View this post on Instagram


Today, thank your sibling for the nok-jhoks that made long drives more fun. Renault wishes all bhai-behen jodis a #HappyRakshaBandhan.

A post shared by Renault India (@renaultindia) on


Standard Electricals

Airtel Payments Bank


Mahindra Truck And Bus

Sonata Watches



Dunkin’ Donuts India


Honeywell India

Cadbury Celebrations

Popular Raksha Bandhan Hashtags

  • #Rakshabandan
  • #RakshanBandhan
  • #Rakhi
  • #Rakhi2018
  • #HappyRakshaBandhan
  • #RakhiGifts
  • #sisters
  • #brothers
  • #love


Contests and Rakhi-related themes engaged the most, followed by product-related campaigns and offers.

Also, a lot of brands did campaigns by asking people to share their old memories with their siblings, which really worked well as it brought back nostalgic memories for their fans.

You could try using emotional quotient themes in the form of videos too, as videos are becoming an increasingly popular medium for these types of campaigns.

Data Analysis Methodology

All data has been compiled and analyzed from Unmetric Discover, the world’s most extensive catalog for branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.

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