31 Most Engaging Raksha Bandhan Social Media Posts
Anand July 12, 2019
Raksha Bandhan is a popular festival which celebrates the beautiful bond shared between brothers and sisters. Brands too celebrate events like this with heartfelt and touching social media campaigns to woo their audience. We analyzed the most popular Raksha Bandhan posts that brands have done in the past using our product Unmetric Discover.
#Rakhi – a day that symbolizes the eternal bond between a brother and a sister, where we do our best to be there for our loved ones. But what if things don't go as planned? Maybe this story has an answer! pic.twitter.com/GypY9s9c6f
Contests and Rakhi-related themes engaged the most, followed by product-related campaigns and offers.
Also, a lot of brands did campaigns by asking people to share their old memories with their siblings, which really worked well as it brought back nostalgic memories for their fans.
You could try using emotional quotient themes in the form of videos too, as videos are becoming an increasingly popular medium for these types of campaigns.
Data Analysis Methodology
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