31 most engaging Raksha Bandhan social media posts
Anand
July 12, 2019 • 4 min read
Updated on July 21, 2019
Raksha Bandhan is a popular festival which celebrates the beautiful bond shared between brothers and sisters. Brands too celebrate events like this with heartfelt and touching social media campaigns to woo their audience. We analyzed the most popular Raksha Bandhan posts that brands have done in the past using our product Unmetric Discover.
See the latest Raksha Bandhan posts
Here’s a list which covers the best Raksha Bandhan post ideas on Facebook, Instagram, Twitter, and YouTube, that brands have used in the past.
Flipkart
Motorola
Ferrero Rocher
Future Generali India Life Insurance
Brand Factory
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Schmitten
Ferns N Petals
LG India
Domino’s Pizza India
Mercedes-Benz India
View this post on Instagram
Celebrate the journey of every bond this Raksha Bandhan. #HappyRakshaBandhan
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Parle-G
Big Bazaar
Monginis India
Wai Wai
Organic Harvest
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Ford India
Reliance Trends
Starbucks India
Renault India
SPACES
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Standard Electricals
Airtel Payments Bank
Crabtree
Mahindra Truck And Bus
Sonata Watches
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Fossil
Crocs
Dunkin’ Donuts India
Livpure
Honeywell India
#Rakhi – a day that symbolizes the eternal bond between a brother and a sister, where we do our best to be there for our loved ones. But what if things don’t go as planned? Maybe this story has an answer! pic.twitter.com/GypY9s9c6f
— Honeywell India (@Honeywell_India) August 24, 2018
Cadbury Celebrations
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Popular Raksha Bandhan Hashtags
- #Rakshabandan
- #RakshanBandhan
- #Rakhi
- #Rakhi2018
- #HappyRakshaBandhan
- #RakhiGifts
- #sisters
- #brothers
- #love
Conclusion
Contests and Rakhi-related themes engaged the most, followed by product-related campaigns and offers.
Also, a lot of brands did campaigns by asking people to share their old memories with their siblings, which really worked well as it brought back nostalgic memories for their fans.
You could try using emotional quotient themes in the form of videos too, as videos are becoming an increasingly popular medium for these types of campaigns.
Data Analysis Methodology
All data has been compiled and analyzed from Unmetric Discover, the world’s most extensive catalog for branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.
