pongal social media ideas

Top 21 Pongal social media posts



December 24, 2019 2 min read

Updated on January 6, 2020

The four-day celebration of Pongal, which marks the beginning of the harvest season in India, is a great opportunity for brands in India to kick off the year with creative social media campaigns.

We analyzed the most engaging Pongal posts on social media in 2019 and noticed that the majority of brands took the traditional route of wishing their fans with various Pongal greetings. Brands also ran contests, offered discounts, and indulged in promoting their products with a Pongal twist to impress their audience on social media.

Reliance Trends’ post on their Pongal offer engaged the most in the year 2019.

Take a look at the top 21 social media posts of 2019 around Pongal which can help inspire ideas for your 2020 Pongal social media campaigns.

Reliance Trends

Reliance Jewels

Eicher Trucks and Buses

Ford India

Jaguar India

Maxxis Tyres India


Royal Sundaram

Nerolac Paints – India

HDFC Home Loans

Malabar Gold and Diamonds


Bajaj Allianz General Insurance

Panasonic Smart Phones


Land Rover

Nature Fresh Life

Easyday Club

Hershey India


GRT Jewellers

Data Analysis Methodology

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