Onam Social Media Posts

13 most engaging Onam
social media posts

avatar
Anand
August 17, 2019 2 min read

Onam is a popular festival in India celebrating the arrival of the harvest season. The ten-day-long festival provides a wonderful opportunity for brands to strike a chord with their audience through relevant content.

Last year 993 brands were found to be posting Onam greetings. This earned them over 430,832 interactions. However, the volume of posts around Onam saw a dip in 2018 across all the social networks. The volume of posts on Facebook dropped by 44% in 2018 when compared to 2017.

Onam Volume of Posts

Facebook was the most preferred social network for brands.

In 2018, brands on Facebook received over 2x more interactions than on Instagram and 256x more interactions than on Twitter.

Onam Interactions Chart

We used Discover, the world’s largest branded content catalog, to see what brands in India have done in the past for their Onam social media campaigns.

In addition to running the usual campaigns, some brands also focused their marketing efforts on social causes. In 2018, Kerala, the state where Onam is predominantly celebrated, was struck by flash floods and brands quickly adapted by using their campaigns to both pray for and encourage fans to donate funds to help Kerala bounce back faster.

Here’s a list which covers the best engaging Onam social media posts published by brands in 2018:

Standard Electrical India

Bajaj Electricals

Reliance Trends

Vivo India

Cadbury Gems

CERA

 

View this post on Instagram

 

God’s own people will bounce back #HappyOnam

A post shared by CERA (@ceraindia) on

Zodiac Clothing

Big Bazaar

Kajaria Ceramics Limited

Wrogn

 

View this post on Instagram

 

This Onam, let’s donate and help Kerala recover faster. Donate now: https://donation.cmdrf.kerala.gov.in/

A post shared by Wrogn (@staywrogn) on

HDFC Securities

Max Fashions

OPPO Mobile India

Data Analysis Methodology

All data has been compiled and analyzed from Unmetric Discover, the world’s most extensive catalog for branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.


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