Top 31 New Year’s posts by brands to inspire the marketer in you

Anand
December 21, 2018 • 5 min read
Updated on December 12, 2019
When the clock strikes midnight on January 1st, 2020, social media platforms will be overrun with posts wishing people a happy New Year. With so much noise to cut through and even the idea of just wishing people a happy New Year a seemingly cliched idea, marketers need to think outside the box with their New Year’s campaigns on social media.
So what can a brand do? We at Unmetric looked at the top engaging New Year social media posts across the globe. Brands focused on one of two things in their posts published on social media: Humour and motivation. They either brought out their funny side and used wit and humor to their advantage, or talked about the idea of new beginnings and new opportunities.
Top New Year social media posts in USA & Worldwide
PlayStation
BMW
GoPro
Vans
Bath & Body Works
Red Bull
Dick’s Sporting Goods
SodaStream USA
BHG Live Better
#NewYear, new YOU! How do you get organized after the holidays? https://t.co/cR9OF0NRqW
— BHG Live Better (@BHGLiveBetter) January 2, 2019
RT to #win #WalmartWednesday. pic.twitter.com/El8DqGUjZd
HONOR
2019 is coming! Let's welcome the #NewYear with a new profile photo! Explore the HONOR UNIVERSE to win a brand new #HONORView20 👉 https://t.co/rP7l0AyyuU pic.twitter.com/onTd4831GV
— HONOR (@Honorglobal) December 31, 2018
LEGO
Barbie
Top New Year social media posts in UK
Superdrug
Joules
Peperami
JD
eBay.co.uk
Londis
Get your party hats on, we're giving you a chance to #WIN @Martini_Global #Prosecco for the #NewYear! 🍾🥳
— Londis (@myLondis) December 26, 2018
For your chance to #WIN, simply Retweet & Follow @myLondis
18+/ UK Only.
Full T&C's: https://t.co/YCRCZANg5N
Closes: 30/12 23:59#WednesdayMotivation pic.twitter.com/xRs7VjMknD
Volkswagen Commercial Vehicles
Top New Year social media posts in India
Fevicol
HP India
Kotak Mahindra Bank Ltd
Cadbury 5 Star
OnePlus India
Club Factory
Mahindra Adventure
Top New Year social media posts in Australia
Sephora Australia
QUAY AUSTRALIA
Boost Juice
Garmin Australia
Amway AUSNZ
Content Analysis
Volume of Posts
The volume of New Year posts by brands saw a slight fall on Facebook and Twitter in 2018 when compared to 2017. However, the volume of posts on Instagram has increased by 9% in 2018 when compared to 2016.

Total Interactions
In 2018, brands on Instagram received over 2X more interactions than on Facebook and 361X more interactions than on Twitter.

Data Analysis Methodology
All data has been compiled and analyzed from Unmetric Discover, the world’s most extensive catalog for branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.