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Top 31 New Year’s posts by brands to inspire the marketer in you

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Anand

December 21, 2018 • 5 min read

Updated on December 12, 2019

When the clock strikes midnight on January 1st, 2020, social media platforms will be overrun with posts wishing people a happy New Year. With so much noise to cut through and even the idea of just wishing people a happy New Year a seemingly cliched idea, marketers need to think outside the box with their New Year’s campaigns on social media.

So what can a brand do? We at Unmetric looked at the top engaging New Year social media posts across the globe. Brands focused on one of two things in their posts published on social media: Humour and motivation. They either brought out their funny side and used wit and humor to their advantage, or talked about the idea of new beginnings and new opportunities.

Top New Year social media posts in USA & Worldwide

PlayStation

View this post on Instagram

Happy New Year! What will you play first?

A post shared by PlayStation (@playstation) on

BMW

View this post on Instagram

Greenlighting the new year. The BMW M4 Coupé. #BMWrepost @da.green.machine #BMW #BMWM #M4 #HappyNewYear __ BMW M4 Coupé: Fuel consumption in l/100 km (combined): 8.8 – 8.3. CO2 emissions in g/km (combined): 204 – 194. The values of fuel consumptions, CO2 emissions and energy consumptions shown were determined according to the European Regulation (EC) 715/2007 in the version applicable at the time of type approval. The figures refer to a vehicle with basic configuration in Germany and the range shown considers optional equipment and the different size of wheels and tires available on the selected model. The values of the vehicles are already based on the new WLTP regulation and are translated back into NEDC-equivalent values in order to ensure the comparison between the vehicles. [With respect to these vehicles, for vehicle related taxes or other duties based (at least inter alia) on CO2-emissions the CO2 values may differ to the values stated here.] The values of the vehicles are preliminary. The CO2 efficiency specifications are determined according to Directive 1999/94/EC and the European Regulation in its current version applicable. The values shown are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle for the classification. For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at https://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html.

A post shared by BMW (@bmw) on

GoPro

Vans

Bath & Body Works

Red Bull

Dick’s Sporting Goods

SodaStream USA

BHG Live Better

HONOR

LEGO

Barbie

Top New Year social media posts in UK

Superdrug

Joules

Peperami

JD

eBay.co.uk

Londis

Volkswagen Commercial Vehicles

Top New Year social media posts in India

Fevicol

HP India

Kotak Mahindra Bank Ltd

Cadbury 5 Star

OnePlus India

Club Factory

Mahindra Adventure

Top New Year social media posts in Australia

Sephora Australia

QUAY AUSTRALIA

Boost Juice

Garmin Australia

Amway AUSNZ

Content Analysis

Volume of Posts

The volume of New Year posts by brands saw a slight fall on Facebook and Twitter in 2018 when compared to 2017. However, the volume of posts on Instagram has increased by 9% in 2018 when compared to 2016.

Total Interactions

In 2018, brands on Instagram received over 2X more interactions than on Facebook and 361X more interactions than on Twitter.

Data Analysis Methodology

All data has been compiled and analyzed from Unmetric Discover, the world’s most extensive catalog for branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.

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