Fourth Of July Social Media Campaigns

Top 30 Most Engaging Fourth of July Posts


Ranjani Raghupathi

August 8, 2014 4 min read

Updated on September 18, 2019

Note – Though this post was first published in 2014, it has been updated multiple times, most recently in May, 2019.

The Fourth of July is a big day for all Americans. It’s the day to reminisce over the journey of the country from 1776 to the present day. While all kinds of celebrations were happening in backyards, parks, and cities across the country, we went online to check out how brands leveraged this National holiday on social media.

We find posts like these using Unmetric Discover. It’s the world’s largest branded content database that tracks over 1 billion pieces of branded content from over 100,000 major brands across Facebook, Twitter, Instagram, and Pinterest.  You can follow topics, save brand content that interests you to boards and collaborate with your teammates. With Discover, you will always have interesting things to say.



1. Victoria’s Secret



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Get fired up 🎆 🇺🇸 #Happy4thOfJuly

A post shared by Victoria’s Secret (@victoriassecret) on

2. Xbox



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Hop in a game and make some fireworks. #FourthofJuly

A post shared by Xbox (@xbox) on

3. Ford Motor Company


4. Hollister Co.



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Suit up for summer in red, white & blue swim 💙 #4thofJuly

A post shared by Hollister Co. (@hollisterco) on

5. BMW



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Red, white, and blue. Bold colors for a bold holiday. Happy 4th of July from BMW. Photo by @philsags #BMWSummerOn

A post shared by BMW (@bmwusa) on

6. Polo Ralph Lauren



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Getting into the #4thofJuly spirit. Tap to shop the flag cotton-blend cardigan. #PoloRLStyle

A post shared by Polo Ralph Lauren (@poloralphlauren) on

7. Denny’s

8. Country Inn & Suites by Radisson


10. Guess






2. WWE


3. Lush Cosmetics


4. Aeropostale


fourth of july vibes 🇺🇸

A post shared by Aéropostale (@aeropostale) on

5. Walt Disney World Aeropostale

6. Assassin’s Creed


7. Sony Alpha


8. Jamba Juice

9. Michael Kors


Red, white and chic: happy fourth of July! 🇺🇸 #SummerOfLove #4thOfJuly

A post shared by Michael Kors (@michaelkors) on



🇺🇸Happy Fourth of July🇺🇸

A post shared by OWSLA (@owsla) on




1. Philadephia Cream Cheese

2. Smithfield

3. PediaSure

4. Bluecoat American Dry Gin

5. Nationwide Pet

6. U.S Navy

7. Ameriprise Financial

8. Ritz Carlton Orlando, Grand Lakes

9. Mrs T’s Pierogies

10. New Amsterdam Spirits

After the American Flag, fireworks, cookouts, desserts and a few drinks are among the top things that come to mind when you think of the 4th of July. These brands have kept it sweet and simple. By tapping into the holiday spirit, they remind us that they too are an integral part of our Independence Day celebrations.

Data Analysis Methodology

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