31 most engaging Friendship Day social media posts

Brand marketers use occasions like Friendship Day to capitalize on their social media campaigns. Most brands kick-start their campaign planning even up to two months in advance.

A quick look at Discover will clue you in on the different types of Friendship Day posts that worked well for brands in the past.

See the latest Friendship Day posts

Looking for Friendship Day marketing ideas on social media?

We’ve got you covered.

Here’s a list of the best Friendship Day posts on Facebook, Twitter, Instagram, and YouTube, that brands have done in the past.

These examples will help your inspiration for your own social campaigns.

Cadbury 5 Star

GoPro

 

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Photo of the Day: Good friends pose for your photos. Great friends photobomb your selfies. 📷 @flowian_a shows us what #InternationalFriendshipDay is all about. Tag your partner in crime below 👇 • • • @GoProFR #GoProFR #GoProTravel #HERO5 #Wakeboarding #FriendGoals

A post shared by GoPro (@gopro) on Jul 30, 2018 at 1:40pm PDT

Airtel India

Benetton India

 

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Friends are the family we choose. This Friendship Day, let’s celebrate the small moments that unite people from different walks of life. Benetton wishes everyone a joyous Friendship Day! #FriendshipDay #Celebrate #Friendship #Joy #BenettonIndia

A post shared by United Colors of Benetton (@benetton_india) on Aug 4, 2018 at 10:40pm PDT

Flipkart

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Avon

Honor India

Fevicol

WD

Chocos Fills

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Epson

British Paints

John Players

 

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Tell us why your best friend’s style is unique and stand a chance to win exclusive John Players vouchers for you and your friend. #YouniqueStyle #BeYounique #FriendshipDay For T&C please find the link in the bio.

A post shared by John Players (@itcjohnplayers) on Aug 3, 2018 at 10:32pm PDT

Ola

Practo

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Starbucks India

Domino’s Pizza India

Toblerone

Little Hearts

Huawei India

 

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We all have friends who are crazy, quirky and different in their own unique ways🐰 . . Tag the ones who are as crazy as these Qmojis to wish them a #HappyFriendshipDay! 😍 . . #HuaweiNova #Qmoji #NovaSeries

A post shared by Huawei India (@huaweimobilein) on Aug 4, 2018 at 8:16pm PDT

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TATCHA Beauty

 

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✨Your skin’s best cleanse friends✨ Our newly advanced Rice Polish collection is made with the same skin-loving ingredients, and a few new additions: 🍚 An even more finely-milled rice, so it lathers into a cloud-like foam more quickly 🍵 Our signature Hadasei-3 blend of Japanese superfoods (Green Tea, Rice and Red Algae), double-fermented to nourish skin ✨A pH neutral amino acid base so that skin stays hydrated even as you gently polish and exfoliate it Find these treasures at @sephora and Tatcha.com 💜 #tatcha #jbeauty #friendshipday

A post shared by TATCHA Beauty (@tatcha) on Aug 5, 2018 at 11:37am PDT

Levi’s

 

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Pick a friend. Swap pockets. Together Forever . Happy #InternationalFriendshipDay. Grab a friend and stop by your local Levi’s® Tailor Shop to show the world what it means to be besties. #LiveInLevis

A post shared by Levi’s (@levis) on Aug 5, 2018 at 5:31pm PDT

Oriflame India

 

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Whether it’s our new #TheOne range or the NovAge Advance Skin Renewing Treatment, #Oriflame has the perfect gifts for your gorgeous friends. So, this #FriendshipDay, surprise her by gifting her something she loves.

A post shared by Oriflame India (@oriflameindia) on Aug 4, 2018 at 11:44pm PDT

LEGO

 

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Happy #InternationalFriendshipDay from the galaxy’s ultimate friendship goals duo. 👏 #LEGOStarWars #StarWars #HanSolo @StarWars

A post shared by LEGO (@lego) on Aug 5, 2018 at 12:02pm PDT

Orient Electric

 

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The Aisha Juicer Mixer Grinder has an ABS body, which makes fresh and healthy juice for you. Like our page and #ThankAfriend who motivates you to stay fit. Get a chance to win an exciting prize! . . . . #HappyFriendshipDay #FriendshipDay2018 #Friends #FriendshipGoals #Contest #SwitchToSmart Don’t forget to check out the T&C of the contest.

A post shared by Orient Electric (@orientelectric) on Aug 5, 2018 at 4:34am PDT

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Benefit Cosmetics UK

 

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***COMPETITION NOW CLOSED*** EEEK! It’s International Friendship Day! And what better way to celebrate than a GIVEAWAY with @shakenudder 😱 For your chance to #WIN £100 worth of Benefit goodies and a bundle of Shaken Udder Milkshakes simply follow @benefitcosmeticsuk and @shakenudder tag your bestie in the comments below! 😘😘😘 Competition closes at midnight tomorrow, good luck gorgeous *T&Cs in link in bio #benefit #internationalfriendshipday

A post shared by Benefit Cosmetics UK (@benefitcosmeticsuk) on Jul 30, 2018 at 7:30am PDT

Bud Light

#FriendshipDay is a day for friendship. And testing said friendship with move requests. pic.twitter.com/KrNnWMU0yS

— Bud Light (@budlight) August 5, 2018

Xbox

Tag your friends who make good games great. #FriendshipDay pic.twitter.com/sBMSXCQYWv

— Xbox (@Xbox) August 5, 2018

Motorola India

#helloyou! It’s #FriendshipDay and we all have that friend who eats, sleeps and breathes movies. Tag them and tell us how #FriendsLikeThese make your life entertaining. Stand to win a stunning #motog6! T&C Apply – https://t.co/7A71KdGTMg pic.twitter.com/KhVb3nOTOI

— Motorola India (@motorolaindia) August 5, 2018

Bajaj Allianz Life

Sometimes, a small push to plan well is all you need to stop dreaming and actually get your #LifeGoalsDone. This #FriendshipDay, we’d like to remind you that you will always have a friend in us that will help you plan out your #LifeGoals. Check out: https://t.co/aNumPtKfco pic.twitter.com/LQCrlBkFfu

— Bajaj Allianz Life (@BajajAllianzLIC) August 5, 2018

Britannia Bourbon

Contests, ads, user generated content, offers, and product-related campaigns were the most prolific type of campaigns that engaged well with the audience.

Posts mentioning Friendship Day merchandise and “thank your friend” related content were the popular strategies used by brands.

 

Data Analysis Methodology

All data has been compiled and analyzed from Unmetric Discover, the world’s most extensive catalog for branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.

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