Top 21 Cyber Monday social media posts
Anand
November 16, 2018 • 4 min read
Updated on November 15, 2019
Cyber Monday is a big deal for the e-commerce industry, with companies slashing prices and offering massive discounts on their stock. However, having heavily discounted products and promotions alone aren’t guarantees of reach on social media. You need to create content that people will share and comment on in order to bring people to your website instead of your competitors. Here’s how a selection of top brands executed their Cyber Monday campaign in the last few years to help give you ideas on how to execute your 2019 campaign.
See the latest Cyber Monday posts
Topshop
Kylie Cosmetics
Morphe
Benefit Cosmetics
Forever 21
See the latest Cyber Monday posts
Under Armour
ColourPop Cosmetics
GUESS
Digicel Trinidad & Tobago
Black+Decker Brasil
See the latest Cyber Monday posts
KIKO Milano
YSL Beauty
Sofitel
Xbox
HSBC UK
Fraudsters are getting more and more sophisticated. Just ask @RachelRileyRR. #CyberMonday pic.twitter.com/ZspK0OZCTI
— HSBC UK (@HSBC_UK) November 25, 2018
See the latest Cyber Monday posts
Alcatel Mobile UK
How would you like to #WIN a brand new #Alcatel 3V to celebrate #CyberMonday? Well just follow us, retweet and comment below to be in with a chance! 🎉 #APhoneForEveryone #GreatTechGreatPrice
— alcatel mobile UK (@alcatelmobileuk) November 26, 2018
*Closes 29/11/2018 at 11.59pm, winner announced 30/11/2018 pic.twitter.com/r7vyjKbsBD
KKW BEAUTY
Have you shopped our #CyberMonday sale yet? Get 30% off site wide until Tuesday, 11.27 at 12PM PST and choose Afterpay at checkout to purchase your favs in 4 easy, equal payments. Head to https://t.co/32qaKbs5YG now to shop #KKWBEAUTY pic.twitter.com/DA81LjWRYU
— KKW BEAUTY (@kkwbeauty) November 26, 2018
Banana Republic
Purple
Lazada Malaysia
Old Navy
Content Analysis
Volume of Posts
The volume of Cyber Monday posts by brands saw a massive dip on Facebook and Twitter in 2018 when compared to 2017. Instagram had a slight increase in the volume of posts by brands in 2018 when compared to 2017.
Total Interactions
In 2018, brands on Instagram received over 10X more interactions than on Facebook and 130X more interactions than on Twitter.
Interactions on Facebook dropped by 55% in 2018 when compared to 2016.
On Twitter, interactions dropped by 41% in 2018 when compared to 2016.
Data Analysis Methodology
All data has been compiled and analyzed from Unmetric Discover, the world’s largest catalog for branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.
