Top 21 Cyber Monday social media posts
November 16, 2018 • 4 min read
Updated on November 15, 2019
Cyber Monday is a big deal for the e-commerce industry, with companies slashing prices and offering massive discounts on their stock. However, having heavily discounted products and promotions alone aren’t guarantees of reach on social media. You need to create content that people will share and comment on in order to bring people to your website instead of your competitors. Here’s how a selection of top brands executed their Cyber Monday campaign in the last few years to help give you ideas on how to execute your 2019 campaign.
Digicel Trinidad & Tobago
View this post on Instagram
It’s giveaway time again! #Kikotrendsetters, we’re making Monday happier! Here’s how: 1) Follow @kikomilano 2) Repost this image using the hashtag #KIKOCyberMonday 3) Tag us in the repost T&Cs in bio/Profile of entrant must be public/Giveaway ends 29.11.2017, 11.59 PM GMT
View this post on Instagram
Get that blurred contours lacquered look! Get out our Insta Story for a how-to with these products: 1. TOUCHE ECLAT ✔️ 2. VERNIS A LEVRES N˚9 ✔️ 3. VERNIS A LEVRES CREAM N˚401 ✔️ Be sure to pick up these shades tomorrow for Cyber Monday! #yslbeauty #makeup #playthevinyl #vinylcream #lipstick #toucheeclat #highlighter #cybermonday
Alcatel Mobile UK
How would you like to #WIN a brand new #Alcatel 3V to celebrate #CyberMonday? Well just follow us, retweet and comment below to be in with a chance! 🎉 #APhoneForEveryone #GreatTechGreatPrice— alcatel mobile UK (@alcatelmobileuk) November 26, 2018
*Closes 29/11/2018 at 11.59pm, winner announced 30/11/2018 pic.twitter.com/r7vyjKbsBD
Have you shopped our #CyberMonday sale yet? Get 30% off site wide until Tuesday, 11.27 at 12PM PST and choose Afterpay at checkout to purchase your favs in 4 easy, equal payments. Head to https://t.co/32qaKbs5YG now to shop #KKWBEAUTY pic.twitter.com/DA81LjWRYU
— KKW BEAUTY (@kkwbeauty) November 26, 2018
Volume of Posts
The volume of Cyber Monday posts by brands saw a massive dip on Facebook and Twitter in 2018 when compared to 2017. Instagram had a slight increase in the volume of posts by brands in 2018 when compared to 2017.
In 2018, brands on Instagram received over 10X more interactions than on Facebook and 130X more interactions than on Twitter. Interactions on Facebook dropped by 55% in 2018 when compared to 2016. On Twitter, interactions dropped by 41% in 2018 when compared to 2016.
Data Analysis Methodology
All data has been compiled and analyzed from Unmetric Discover, the world’s largest catalog for branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.