Top 21 Cyber Monday social media posts



November 16, 2018 4 min read

Updated on November 15, 2019

Cyber Monday is a big deal for the e-commerce industry, with companies slashing prices and offering massive discounts on their stock. However, having heavily discounted products and promotions alone aren’t guarantees of reach on social media. You need to create content that people will share and comment on in order to bring people to your website instead of your competitors. Here’s how a selection of top brands executed their Cyber Monday campaign in the last few years to help give you ideas on how to execute your 2019 campaign.


Kylie Cosmetics


Benefit Cosmetics




View this post on Instagram


Surprise, benebabes!💖 We’re starting our #CyberMonday sale early — score 25% OFF everything at benefitcosmetics.com through 11/27 with code: BENESAVE 🎉 #benefit

A post shared by Benefit Cosmetics US (@benefitcosmetics) on


Forever 21

Under Armour




ColourPop Cosmetics


Digicel Trinidad & Tobago

Black+Decker Brasil

KIKO Milano

YSL Beauty








Alcatel Mobile UK





Banana Republic


Lazada Malaysia

Old Navy

Content Analysis

Volume of Posts

The volume of Cyber Monday posts by brands saw a massive dip on Facebook and Twitter in 2018 when compared to 2017. Instagram had a slight increase in the volume of posts by brands in 2018 when compared to 2017.

Total Interactions

In 2018, brands on Instagram received over 10X more interactions than on Facebook and 130X more interactions than on Twitter. Interactions on Facebook dropped by 55% in 2018 when compared to 2016. On Twitter, interactions dropped by 41% in 2018 when compared to 2016.

Data Analysis Methodology

All data has been compiled and analyzed from Unmetric Discover, the world’s largest catalog for branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.

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