Top 51 Christmas posts by brands to inspire you

Marketers need to keep producing new and fresh content ideas for all their social media posts at a cadence never seen before. With Christmas around the corner, time is short to come up with new content ideas to engage your audience this holiday season.

To help inspire you to create your Christmas social media campaign, we have compiled a list of the 51 most engaging Christmas Posts by brands in 2017 and 2018.

One key takeaway if you’re thinking of putting together a last-minute Christmas video greeting: last year, the majority of the posts by brands on all social media platforms were posted with images, and they engaged better with their audience than videos.

Read through the Infographic to see what worked and what didn’t work for brands this Christmas season.

SEE THE LATEST CHRISTMAS POSTS BY BRANDS

Top Christmas social media posts in USA & Worldwide

Starbucks

View this post on Instagram

Strap it to the car, let's go. 🎄🚗 #ChristmasTreeFrappuccino available now through Monday, 12/11! (US & Canada)

A post shared by Starbucks Coffee ☕ (@starbucks) on Dec 7, 2017 at 6:02am PST

Kylie Cosmetics

View this post on Instagram

❌DAY 8 IS NOW CLOSED❌ 🚨🎉 DAY 8 of our $500 GIVEAWAY! ⠀⠀⠀ ⠀ Comment below to enter! ⠀⠀⠀ ⠀ ⠀⠀⠀ ⠀ KYLIE is treating our amazing online family to a 12 DAYS OF CHRISTMAS GIVEAWAY! 🎄🎁We’re gifting 12 lucky winners a $500 digital gift card redeemable online at kyliecosmetics.com! 12 DAYS, A NEW WINNER EVERY DAY!✨ ⠀⠀⠀ ⠀ ⠀⠀⠀ ⠀ ◽️Entering is easy, simply like this post and tag a friend! ◽️Must be following @kyliecosmetics ⠀⠀⠀ ⠀ ◽️Winners will be selected at random and announced at 7am the following day on the giveaway post. ⠀⠀⠀ ⠀ ◽️Keep commenting and checking back to see if you’ve won! ——————————————————————————- 🎉 Thank you to all who entered our DAY 8 giveaway! The winner of the eighth $500 gift card is @jovi_ox! Please check your DM’s for instructions on how to redeem your prize! 🎉 Continue to follow our 12 DAYS OF CHRISTMAS GIVEAWAY for a chance to enter on each new post! 🎄

A post shared by Kylie Cosmetics (@kyliecosmetics) on Dec 20, 2018 at 7:27am PST

Porsche

View this post on Instagram

Our Christmas 🎄 is decorated. How about yours? Happy Holidays to all our Instagram followers. Enjoy the days with your loved ones. #Porsche #Christmas

A post shared by Porsche (@porsche) on Dec 24, 2018 at 3:00am PST

Marks and Spencer

 

Walt Disney World

View this post on Instagram

And to all a good night! 🌙🎄 #MerryChristmas #DisneyHolidays #MagicKingdom (Photo: @asheradamsphotography)

A post shared by Walt Disney World (@waltdisneyworld) on Dec 25, 2017 at 6:53pm PST

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Forever 21

View this post on Instagram

‘Tis the season to win all these! 🎅🌟 Here's how to enter: 1. Find the Christmas tree emoji 🎄 in the image. 2. Leave a comment letting us know where it is when you find it + use #F21Sweepstakes. One winner will be chosen at random to receive all 9 Christmas sweaters shown above. (HINT: ZOOM IN 🧐) Ends 11/28. For official rules visit: http://bit.ly/2A1zuhe (shop link in bio)

A post shared by forever21 (@forever21) on Nov 26, 2017 at 1:51pm PST

Kia Motors Worldwide

 

Zara Home

View this post on Instagram

Introducing: The Handcrafted. You will need a wall, some branches and a handful of imagination. There's a home for every #Christmastree and a #Christmas tree for every home. Find out more at #zarahome.com

A post shared by Zara Home (@zarahome) on Dec 6, 2018 at 11:30am PST

Tarte Cosmetics

View this post on Instagram

DROP a 🎁 emoji below if you got some tarte goodies in your stocking today! 🎄 #crueltyfree #rethinknatural #naturalartistry #christmas

A post shared by Tarte Cosmetics (@tartecosmetics) on Dec 25, 2018 at 8:32pm PST

LEGO

View this post on Instagram

🍽️ This looks good enough to eat! 🤩 Happy Christmas from the whole LEGO team #turkey #LEGO #DUPLO #buildtogive #familytime #build

A post shared by LEGO (@lego) on Dec 25, 2018 at 3:00am PST

SEE THE LATEST CHRISTMAS POSTS BY BRANDS

CHANEL

Dick’s Sporting Goods

FedEx

When your spirit animal is actually your dog 🐶 with a lot of #Christmas spirit. Happy Holidays! pic.twitter.com/5rOcqzfEV5

— FedEx (@FedEx) December 23, 2018

Ledo Pizza

🎄HUGE #Christmas GIVEAWAY 🎄
WE ARE GIVING AWAY:
– (1) Nintendo Switch System
– (1) $100 #LedoPizza Gift Card
– (3) Jars of Ledo Pizza Sauce
– (1) Pack of Ledo Dry Pasta
RETWEET AND FOLLOW TO BE ENTERED TO WIN!
(One lucky winner picked randomly at 9:59pm on 12/20/18.) pic.twitter.com/CKylcoEx55

— Ledo Pizza 🎄🎅 (@LedoPizza) December 19, 2018

SEE THE LATEST CHRISTMAS POSTS BY BRANDS

Duracell

https://youtube.com/watch?v=UtxAfdF_r_k

Top Christmas social media posts in UK

John Lewis UK

B&M Stores

Aldi UK

The White Company

View this post on Instagram

It’s DAY ONE of our 12 Days of Christmas Giveaway and we’re giving you the chance to win our Signature Candle Collection. HOW TO ENTER 1. Like this post 2. Follow @thewhitecompany on Instagram 3. Tag 3 friends below in the comments Ends 11:59 GMT on 1st December 2018. The winner will be announced by 03.12.18. T&Cs apply

A post shared by The White Company (@thewhitecompany) on Nov 30, 2018 at 11:07pm PST

Boots UK

View this post on Instagram

🌸 COMPETITION TIME 🌸 For your chance to win a @viktorandrolf_fragrances Flowerbomb Pamper Hamper, simply like this post and tag a friend who you would invite to your pamper evening. Must be 18+ to enter, competition open for 24hrs, full Ts&Cs apply: boots.uk/3aq3QZ . . . . #ViktorAndRolf #FlowerbombSurprise #Competition #Win #Giveaway #Fragrance #Perfume #Flowerbomb #ChristmasCompetition #Christmas #BootsUK

A post shared by Boots UK (@bootsuk) on Dec 10, 2018 at 3:58am PST

SEE THE LATEST CHRISTMAS POSTS BY BRANDS

Londis

🍫 On the 4th day of #Christmas, Londis gave to me…a luxurious #Chocolate Hamper! 🎁

For your chance to #WIN, simply RT & Follow @myLondis
18+/ UK Only.
Full T&C's: https://t.co/YCRCZANg5N
Closes: 22/12 23:59#SundayMotivation #Weekend pic.twitter.com/768ihZW4CY

— Londis (@myLondis) December 16, 2018

Sainsbury’s

Top Christmas social media posts in India

Vodafone Zoozoos

Cafe Coffee Day

Eastern Condiments

Cadbury Dairy Milk India

SEE THE LATEST CHRISTMAS POSTS BY BRANDS

OnePlus India

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At Christmas, there is a gift for every wish | Merry Christmas to the entire OnePlus Community. Stay tuned to our social media channels, we've got a special New Year's Surprise lined up 😉 . #ShotonOnePlus by @karlkolah

A post shared by OnePlus India (@oneplus_india) on Dec 25, 2018 at 5:38am PST

Motorola India

This #Christmas, give the gift of TIME to your loved ones! Pledge to put your phone aside and gift an hour of #TimeForJoy. Complete this sentence in your comments using #TimeForJoy and add to the counter! https://t.co/m6r2wZcG1w pic.twitter.com/HPbgXIml07

— Motorola India (@motorolaindia) December 19, 2018

Fabelle Exquisite Chocolates

Comfortzone India

Top Christmas social media posts in Australia and New Zealand

Coles

Woolworths

giftstation.co.nz

Kmart Australia

View this post on Instagram

Add a touch of class to your Christmas Day lunch with our $1.50 Matte Blush dinnerware for an event that will always be remembered. #kmartaus #kmartaustralia #kmarthome #kmartstyling #kmartchristmas #kmartmagic #makethischristmasmagic

A post shared by Kmart Australia (@kmartaus) on Nov 19, 2018 at 10:44pm PST

SEE THE LATEST CHRISTMAS POSTS BY BRANDS

M·A·C Cosmetics Australia

View this post on Instagram

Congratulations @chelly_bee 🎉🚨DAY 1 OF 12 DAYS OF GIVEAWAYS🚨 We’re celebrating the holiday season with 12 Days of Giveaways! We’re counting down to Christmas with the perfect gifts to treat yo’ self and a bestie! Day 1 #WIN 2 Shiny Pretty Things Nude Party Favours Mini Lipsticks Nude! For a chance to win: 1. You must be following @maccosmeticsaustralia – we will be checking!👀 2. Like this photo; and 3. Tag a bestie on your nice list – Yes you can tag everyone on your nice list! – One tag per comment! 4. Bonus entry: Comment your holy grail lipstick shade!👄 One (1) winner will win two (2) Shiny Pretty Things Party Favours Mini Lipsticks Nude. Open to Australian residents only. Entries close Saturday 15th December 11:59pm AEST. Winners will be announced on Stories Monday 17/12/18. Come back tomorrow for a whole new giveaway! Good Luck!😘

A post shared by M·A·C Cosmetics Australia (@maccosmeticsaustralia) on Dec 14, 2018 at 12:01am PST

Coca-Cola Australia

NRMA Insurance

Top Christmas social media posts in Mexico

Mega Construx

T-Fal

Santander México

Dodge México

SEE THE LATEST CHRISTMAS POSTS BY BRANDS

Danesa33

Nyx Professional Makeup México

View this post on Instagram

La navidad ya se siente en el aire 🎄💨 @totallynotmakeup creó este look súper ad hoy y usó nuestros Vivid Brights Liners // #nyxcosmeticsmx

A post shared by Nyx Professional Makeup México (@nyxcosmetics_mx) on Dec 3, 2018 at 5:23pm PST

Six Flags Mexico

Top Christmas social media posts in Spain

McDonald’s

BOXYCHARM

View this post on Instagram

Come and trim our Christmas tree…with some decorations from… Boxycharm 😉🎄 #Boxycharm #BoxySeaSun 📸: @karinaduffymakeup

A post shared by BOXYCHARM (@boxycharm) on Dec 13, 2018 at 3:00pm PST

NYX Professional Makeup España

View this post on Instagram

🥳Ya tenemos listos 6 looks Colorful Xmas con la Swear By It Palette y los tonos que nos habéis pedido!! Dejadnos muchos 🙋🏼‍♀️🙋🏽‍♀️🙋‍♂️🙋🏻‍♀️🙋🏿‍♂️ si queréis que subamos un look al día 💪🏼💪🏼💪🏼 @valeryybetancourth 📷#nyxcosmetics_es #nyxprofessionalmakeup_es

A post shared by NYX Professional Makeup España (@nyxcosmetics_es) on Dec 12, 2018 at 5:27am PST

Sephora España

View this post on Instagram

Comenta con ❤ si todavía sueñas con esta paleta #NewNude @hudabeauty ¡el regalo estrella esta Navidad! Hasta 25% en tus favoritos de maquillaje y tratamiento 🔜 🎉visita nuestras tiendas y web #SephoraMagicalChristmas

A post shared by Sephora España (@sephora_spain) on Dec 21, 2018 at 6:00am PST

SEE THE LATEST CHRISTMAS POSTS BY BRANDS

Gallina Blanca

Essence Espana

jdsportses

View this post on Instagram

¡Ya ha llegado la Navidad a JD Sports! 🎄🎁 Hazle sentir la persona más especial del mundo con un regalo muy 🔝💯. Encuentra el detalle ideal en nuestro Buscador de Regalos y ¡sé el King of Trainers de la Navidad! 👑👟. Haz clik en el link de la bio para ir al Buscador de Regalos 🎁.

A post shared by JD Sports España (@jdsportses) on Nov 19, 2018 at 11:00am PST

Content Analysis

Volume of Posts

The volume of Christmas posts by brands has seen a steady dip on Facebook and Twitter. However, the volume of posts on Instagram has increased by 9% in 2018 when compared to 2016.

Total Interactions

In 2018, brands on Instagram received over 3X more interactions than on Facebook and 177X more interactions than on Twitter. Christmas posts by brands on Twitter received less than 1% of the overall interactions.

Popular Christmas social media hashtags

#christmas, #merrychristmas, #christmaseve, #christmas2018, #happyholidays, #countdowntochristmas, #xmas, #12daysofchristmas, #win, #holidays, #christmasday, #santa, #holiday, #christmastree

Data Analysis Methodology

All data has been compiled and analyzed from Unmetric Discover, the world’s most extensive catalog for branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.

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