Top 51 Christmas posts by brands to inspire you

Anand
December 20, 2018 • 7 min read
Updated on December 12, 2019
Marketers need to keep producing new and fresh content ideas for all their social media posts at a cadence never seen before. With Christmas around the corner, time is short to come up with new content ideas to engage your audience this holiday season.
To help inspire you to create your Christmas social media campaign, we have compiled a list of the 51 most engaging Christmas Posts by brands in 2017 and 2018.
One key takeaway if you’re thinking of putting together a last-minute Christmas video greeting: last year, the majority of the posts by brands on all social media platforms were posted with images, and they engaged better with their audience than videos.
Read through the Infographic to see what worked and what didn’t work for brands this Christmas season.
SEE THE LATEST CHRISTMAS POSTS BY BRANDS
Top Christmas social media posts in USA & Worldwide
Starbucks
Kylie Cosmetics
Porsche
Marks and Spencer
Walt Disney World
SEE THE LATEST CHRISTMAS POSTS BY BRANDS
Forever 21
Kia Motors Worldwide
Zara Home
Tarte Cosmetics
LEGO
SEE THE LATEST CHRISTMAS POSTS BY BRANDS
CHANEL
Dick’s Sporting Goods
FedEx
When your spirit animal is actually your dog 🐶 with a lot of #Christmas spirit. Happy Holidays! pic.twitter.com/5rOcqzfEV5
— FedEx (@FedEx) December 23, 2018
Ledo Pizza
🎄HUGE #Christmas GIVEAWAY 🎄
— Ledo Pizza 🎄🎅 (@LedoPizza) December 19, 2018
WE ARE GIVING AWAY:
– (1) Nintendo Switch System
– (1) $100 #LedoPizza Gift Card
– (3) Jars of Ledo Pizza Sauce
– (1) Pack of Ledo Dry Pasta
RETWEET AND FOLLOW TO BE ENTERED TO WIN!
(One lucky winner picked randomly at 9:59pm on 12/20/18.) pic.twitter.com/CKylcoEx55
SEE THE LATEST CHRISTMAS POSTS BY BRANDS
Duracell
https://youtube.com/watch?v=UtxAfdF_r_kTop Christmas social media posts in UK
John Lewis UK
B&M Stores
Aldi UK
The White Company
Boots UK
SEE THE LATEST CHRISTMAS POSTS BY BRANDS
Londis
🍫 On the 4th day of #Christmas, Londis gave to me…a luxurious #Chocolate Hamper! 🎁
— Londis (@myLondis) December 16, 2018
For your chance to #WIN, simply RT & Follow @myLondis
18+/ UK Only.
Full T&C's: https://t.co/YCRCZANg5N
Closes: 22/12 23:59#SundayMotivation #Weekend pic.twitter.com/768ihZW4CY
Sainsbury’s
Top Christmas social media posts in India
Vodafone Zoozoos
Cafe Coffee Day
Eastern Condiments
Cadbury Dairy Milk India
SEE THE LATEST CHRISTMAS POSTS BY BRANDS
OnePlus India
Motorola India
This #Christmas, give the gift of TIME to your loved ones! Pledge to put your phone aside and gift an hour of #TimeForJoy. Complete this sentence in your comments using #TimeForJoy and add to the counter! https://t.co/m6r2wZcG1w pic.twitter.com/HPbgXIml07
— Motorola India (@motorolaindia) December 19, 2018
Fabelle Exquisite Chocolates
Comfortzone India
Top Christmas social media posts in Australia and New Zealand
Coles
Woolworths
giftstation.co.nz
Kmart Australia
SEE THE LATEST CHRISTMAS POSTS BY BRANDS
M·A·C Cosmetics Australia
Coca-Cola Australia
NRMA Insurance
Top Christmas social media posts in Mexico
Mega Construx
T-Fal
Santander México
Dodge México
SEE THE LATEST CHRISTMAS POSTS BY BRANDS
Danesa33
Nyx Professional Makeup México
Six Flags Mexico
Top Christmas social media posts in Spain
McDonald’s
BOXYCHARM
NYX Professional Makeup España
Sephora España
SEE THE LATEST CHRISTMAS POSTS BY BRANDS
Gallina Blanca
Essence Espana
jdsportses
Content Analysis
Volume of Posts
The volume of Christmas posts by brands has seen a steady dip on Facebook and Twitter. However, the volume of posts on Instagram has increased by 9% in 2018 when compared to 2016.

Total Interactions
In 2018, brands on Instagram received over 3X more interactions than on Facebook and 177X more interactions than on Twitter. Christmas posts by brands on Twitter received less than 1% of the overall interactions.

Popular Christmas social media hashtags
#christmas, #merrychristmas, #christmaseve, #christmas2018, #happyholidays, #countdowntochristmas, #xmas, #12daysofchristmas, #win, #holidays, #christmasday, #santa, #holiday, #christmastreeData Analysis Methodology
All data has been compiled and analyzed from Unmetric Discover, the world’s most extensive catalog for branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.