Top 51 Christmas posts by brands to inspire you



December 20, 2018 7 min read

Updated on December 12, 2019

Marketers need to keep producing new and fresh content ideas for all their social media posts at a cadence never seen before. With Christmas around the corner, time is short to come up with new content ideas to engage your audience this holiday season.

To help inspire you to create your Christmas social media campaign, we have compiled a list of the 51 most engaging Christmas Posts by brands in 2017 and 2018.

One key takeaway if you’re thinking of putting together a last-minute Christmas video greeting: last year, the majority of the posts by brands on all social media platforms were posted with images, and they engaged better with their audience than videos.

Read through the Infographic to see what worked and what didn’t work for brands this Christmas season.

Top Christmas social media posts in USA & Worldwide


Kylie Cosmetics

View this post on Instagram

❌DAY 8 IS NOW CLOSED❌ 🚨🎉 DAY 8 of our $500 GIVEAWAY! ⠀⠀⠀ ⠀ Comment below to enter! ⠀⠀⠀ ⠀ ⠀⠀⠀ ⠀ KYLIE is treating our amazing online family to a 12 DAYS OF CHRISTMAS GIVEAWAY! 🎄🎁We’re gifting 12 lucky winners a $500 digital gift card redeemable online at kyliecosmetics.com! 12 DAYS, A NEW WINNER EVERY DAY!✨ ⠀⠀⠀ ⠀ ⠀⠀⠀ ⠀ ◽️Entering is easy, simply like this post and tag a friend! ◽️Must be following @kyliecosmetics ⠀⠀⠀ ⠀ ◽️Winners will be selected at random and announced at 7am the following day on the giveaway post. ⠀⠀⠀ ⠀ ◽️Keep commenting and checking back to see if you’ve won! ——————————————————————————- 🎉 Thank you to all who entered our DAY 8 giveaway! The winner of the eighth $500 gift card is @jovi_ox! Please check your DM’s for instructions on how to redeem your prize! 🎉 Continue to follow our 12 DAYS OF CHRISTMAS GIVEAWAY for a chance to enter on each new post! 🎄

A post shared by Kylie Cosmetics (@kyliecosmetics) on


Marks and Spencer


Walt Disney World

Forever 21

Kia Motors Worldwide


Zara Home

Tarte Cosmetics



Dick’s Sporting Goods


Ledo Pizza



Top Christmas social media posts in UK

John Lewis UK

B&M Stores

Aldi UK

The White Company

Boots UK



Top Christmas social media posts in India

Vodafone Zoozoos

Cafe Coffee Day

Eastern Condiments

Cadbury Dairy Milk India

OnePlus India

Motorola India

Fabelle Exquisite Chocolates

Comfortzone India

Top Christmas social media posts in Australia and New Zealand




Kmart Australia

M·A·C Cosmetics Australia

View this post on Instagram

Congratulations @chelly_bee 🎉🚨DAY 1 OF 12 DAYS OF GIVEAWAYS🚨 We’re celebrating the holiday season with 12 Days of Giveaways! We’re counting down to Christmas with the perfect gifts to treat yo’ self and a bestie! Day 1 #WIN 2 Shiny Pretty Things Nude Party Favours Mini Lipsticks Nude! For a chance to win: 1. You must be following @maccosmeticsaustralia – we will be checking!👀 2. Like this photo; and 3. Tag a bestie on your nice list – Yes you can tag everyone on your nice list! – One tag per comment! 4. Bonus entry: Comment your holy grail lipstick shade!👄 One (1) winner will win two (2) Shiny Pretty Things Party Favours Mini Lipsticks Nude. Open to Australian residents only. Entries close Saturday 15th December 11:59pm AEST. Winners will be announced on Stories Monday 17/12/18. Come back tomorrow for a whole new giveaway! Good Luck!😘

A post shared by M·A·C Cosmetics Australia (@maccosmeticsaustralia) on

Coca-Cola Australia

NRMA Insurance

Top Christmas social media posts in Mexico

Mega Construx


Santander México

Dodge México


Nyx Professional Makeup México

Six Flags Mexico

Top Christmas social media posts in Spain



NYX Professional Makeup España

Sephora España

Gallina Blanca

Essence Espana


Content Analysis

Volume of Posts

The volume of Christmas posts by brands has seen a steady dip on Facebook and Twitter. However, the volume of posts on Instagram has increased by 9% in 2018 when compared to 2016.

Total Interactions

In 2018, brands on Instagram received over 3X more interactions than on Facebook and 177X more interactions than on Twitter. Christmas posts by brands on Twitter received less than 1% of the overall interactions.

Popular Christmas social media hashtags

#christmas, #merrychristmas, #christmaseve, #christmas2018, #happyholidays, #countdowntochristmas, #xmas, #12daysofchristmas, #win, #holidays, #christmasday, #santa, #holiday, #christmastree

Data Analysis Methodology

All data has been compiled and analyzed from Unmetric Discover, the world’s most extensive catalog for branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.

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