Back To School Social Media Posts

15 most engaging Back-to-School social media posts



August 22, 2019 4 min read

Updated on August 22, 2019

Back-to-School is one of the biggest shopping events celebrated all over the world where brands bring their A-game to increase revenue in a short span of time.

An increase in shopping spend is seen every year during the back-to-school season, which makes it a great opportunity for brands to start planning their campaigns a month in advance.

We looked at the back-to-school social media trends over the years using, Unmetric Discover, the world’s largest branded content catalog, to see what brands have done in the past for their back-to-school social media campaigns.

In comparison with the previous years, 2018 saw a drop in the volume of back-to-school posts on Facebook and on Twitter by 16% and 14%, respectively. On the contrary, Instagram witnessed an increase in the percentage of back-to-school posts by 10%.

Back To School Volume of Posts

Instagram was the most preferred social network for brands. In 2018, brands on Instagram received over 8X more interactions than on Facebook and 81X more interactions than on Twitter.

Back To School Total Interactions

Struggling to come up with back-to-school ideas on social media?

No worries, we’ve got you covered.

To help you with your back-to-school 2019 campaigns, we’ve curated a list below which shows the best back-to-school post ideas that brands have published in the past on Facebook, Twitter, and Instagram.

Benefit Cosmetics US

Tarte Cosmetics

Under Armour


View this post on Instagram


Back to school with the best cushioning in the game. Cop the #UAHOVR “Campus Collection” now. Link in bio. #WEWILL

A post shared by Under Armour (@underarmour) on

ColourPop Cosmetics



View this post on Instagram


Show your school spirit this fall, even if it’s not your school #backtoschool

A post shared by Pull&Bear (@pullandbear) on

Lush Cosmetics North America

Bath & Body Works


View this post on Instagram


Tag a teacher who needs these PocketBacs! #backtoschool | by: @crafteemissbee

A post shared by Bath & Body Works (@bathandbodyworks) on



View this post on Instagram


Back from summer! ☀️Which flavor fits your mood? #Lays #Mood #BackToWork #BackToSchool

A post shared by Lay’s (@lays) on



View this post on Instagram


Feeling good on day one. Discover some basics for your kids back-to-school season #zarakids #backtoschool

A post shared by ZARA Official (@zara) on

Nintendo of America



View this post on Instagram


Have your #TargetLittle looking sharp on their first day! #BackToSchool #Cacti

A post shared by Target (@target) on

Huawei Mobile Services

Dick’s Sporting Goods

Tic Tac Global


You can also plan and create your own back-to-school campaigns from scratch using Unmetric Discover, where you can find over a billion pieces of branded content published by major brands across social networks.

Pro tip: Here’s a step-by-step guide on how to create your own back-to-school campaigns.

Data Analysis Methodology

All data has been compiled and analyzed from Unmetric Discover, the world’s most extensive catalog for branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.

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