15 most engaging Back-to-School social media posts

Back-to-School is one of the biggest shopping events celebrated all over the world where brands bring their A-game to increase revenue in a short span of time.

An increase in shopping spend is seen every year during the back-to-school season, which makes it a great opportunity for brands to start planning their campaigns a month in advance.

We looked at the back-to-school social media trends over the years using, Unmetric Discover, the world’s largest branded content catalog, to see what brands have done in the past for their back-to-school social media campaigns.

In comparison with the previous years, 2018 saw a drop in the volume of back-to-school posts on Facebook and on Twitter by 16% and 14%, respectively. On the contrary, Instagram witnessed an increase in the percentage of back-to-school posts by 10%.

Instagram was the most preferred social network for brands. In 2018, brands on Instagram received over 8X more interactions than on Facebook and 81X more interactions than on Twitter.

Struggling to come up with back-to-school ideas on social media?

No worries, we’ve got you covered.

To help you with your back-to-school 2019 campaigns, we’ve curated a list below which shows the best back-to-school post ideas that brands have published in the past on Facebook, Twitter, and Instagram.

Benefit Cosmetics US

 

View this post on Instagram

 

✨Congrats to @makeupby_annemarie! ✨BACK TO SCHOOL #GIVEAWAY! One winner will receive a rose gold Macbook, @jansport backpack & $250 in Benefit product! – To enter: 1️⃣ Follow @benefitcosmetics (we’ll be checking!) 2️⃣ Like this post! 3️⃣ Tag 3 BFFs! PS — for an extra entry, leave a ✏️ on our last 5 posts! — Good luck! Ends tomorrow, 8/28, at 11:59pm PST. Apple is not a participant in or sponsor of this promotion.Rules: bit.ly/backtoschoolbenefit

A post shared by Benefit Cosmetics US (@benefitcosmetics) on Aug 27, 2018 at 5:04pm PDT

Tarte Cosmetics

 

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CONGRATS TO THE WINNER: @jesssicamendez! #backtoschool #giveaway!✏️ We’ve teamed up with @velvetcaviar to give one lucky winner a chance to win $500 worth of goodies from #velvetcaviar & #tartecosmetics each. All you have to do is follow these rules: – – – 1️⃣ Follow @velvetcaviar & @tartecosmetics 2️⃣ Like this post! 3️⃣ Tag 2 of your besties! 4️⃣ Head to @velvetcaviar for another chance to enter. – – – Giveaway closes on 8/31 at 12:59am EST. Winners will be announced shortly after. Good luck!

A post shared by Tarte Cosmetics (@tartecosmetics) on Aug 30, 2018 at 10:13am PDT

Under Armour

 

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Back to school with the best cushioning in the game. Cop the #UAHOVR “Campus Collection” now. Link in bio. #WEWILL

A post shared by Under Armour (@underarmour) on Aug 10, 2018 at 6:59am PDT

ColourPop Cosmetics

 

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✨ SURPRISE GIVEAWAY ✨ WIN A $200 COLOURPOP GIFTCARD for all your back to school shenanigans! – HOW TO ENTER: 1. Follow us + like this photo 2. Tag 2 #colourpopaddicts PS: For an extra entry, comment a on our last 5 posts! – Winners will be announced on this post FRIDAY 8/24! Good luck! Photo: @lapetitechicmommy Winner: @bowiiwg

A post shared by ColourPop Cosmetics (@colourpopcosmetics) on Aug 22, 2018 at 5:49pm PDT

Pull&Bear

 

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Show your school spirit this fall, even if it’s not your school #backtoschool

A post shared by Pull&Bear (@pullandbear) on Aug 18, 2018 at 8:03am PDT

See the latest Back-To-School posts

Lush Cosmetics North America

 

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Mask Of Magnaminty’s invigorating peppermint oil will perk you up after a marathon study session. Don’t forget to take brain (and skin) breaks this semester! ‍♀️/ : @mddpnhl #backtoschool

A post shared by Lush Cosmetics North America (@lushcosmetics) on Aug 25, 2018 at 2:12pm PDT

Bath & Body Works

 

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Tag a teacher who needs these PocketBacs! #backtoschool | by: @crafteemissbee

A post shared by Bath & Body Works (@bathandbodyworks) on Jul 26, 2018 at 12:00pm PDT

Lay’s

 

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Back from summer! ☀️Which flavor fits your mood? #Lays #Mood #BackToWork #BackToSchool

A post shared by Lay’s (@lays) on Sep 10, 2018 at 12:30pm PDT

ZARA

 

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Feeling good on day one. Discover some basics for your kids back-to-school season #zarakids #backtoschool

A post shared by ZARA Official (@zara) on Aug 29, 2018 at 3:05am PDT

Nintendo of America

 

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Head back to school in style with the New Nintendo #2DSXL and a new Mario themed notebook from @moleskine! Just make sure you’re not playing during class!

A post shared by Nintendo of America (@nintendo) on Sep 5, 2018 at 12:55pm PDT

See the latest Back-To-School posts

Target

 

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Have your #TargetLittle looking sharp on their first day! #BackToSchool #Cacti

A post shared by Target (@target) on Jul 26, 2018 at 3:13pm PDT

Huawei Mobile Services

Dick’s Sporting Goods

Tic Tac Global

Are you ready to go back to school?
#tictac #backtoschool #september pic.twitter.com/zrWFGo5p9D

— Tic Tac (@tictac) September 3, 2018

Xbox

Our kind of daydream. #BackToSchool pic.twitter.com/IIUFOp5brI

— Xbox (@Xbox) August 28, 2018

See the latest Back-To-School posts

You can also plan and create your own back-to-school campaigns from scratch using Unmetric Discover, where you can find over a billion pieces of branded content published by major brands across social networks.

Pro tip: Here’s a step-by-step guide on how to create your own back-to-school campaigns.

Data Analysis Methodology

All data has been compiled and analyzed from Unmetric Discover, the world’s most extensive catalog for branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.

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