Last month on social: Pop culture, piggybacking, and…pee?

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Shruti Ramanujam
June 3, 2019 • 3 min read

Social media was abuzz last month with a lot of drama. On the one end, Alabama’s vote to implement strict anti-abortion measures in the state prompted a public outcry, with various brands, celebrities, and everyday Twitter user alike pitching in. On the other polar opposite end, gummy vitamins broke the internet.

We kid you not.

The feud between celebrity beauty vloggers, Tati Westbrook and James Charles, was trending for quite a few days last month. More importantly, the company at the center of the feud, Sugar Bear Hair, received a lot of attention as a result. They received the second highest engagement of all their 2019 Facebook content with this post.

Amidst all the serious pro-life/pro-choice wars and gummy vitamins chatter, brands continued their own way, silently trying to win on social.

Fashion, fundraising, and burgers

The theme of this year’s Met Gala was Camp and celebs descended on the red carpet adorned in their interpretations of the theme. Katy Perry dressed up as a hamburger inside the gala, and obviously, Burger King had to weigh in. This was their most engaging tweet of May 2019.

Tag your friend and make us a brand star

As always, there were several contests and engagement baits going around last month. Samsung India had quite the creative contest centered around group pictures with friends. This post fetched them over 144K interactions.

Latest from this coconut water brand: Human pee

We all love banter, right? Well, some quality banter happened between a disgruntled Twitter user and a brand and it also involved, well, human pee.

Take a look at this thread yourself:

Ah, Twitter. You never fail to impress.

20/20, who?

The only thing we love more than a sassy brand on social is an unlikely sassy brand. Optical retail chain Specsavers was quick to reply wittily to Hawksmoor Manchester steakhouse’s tweet about a mixed up drink order.

Brands—the rightful heir to the Iron Throne

With over 17.4 million people tuning in, it’s no wonder that brands went all out on social during the final season of Game of Thrones last month. There were several engaging brand partnerships and Game of Thrones-themed posts, but this one by Durex India stood out. With over 67K interactions, this post was Durex’s second most engaging post in May.

They came, they prayed, they piggybacked

The month ended on a comical note, with the hashtag #Pray_For_Neasamani trending first in India and then worldwide. Neasamani, however, is a fictional character from a 2001 Indian film who gets wounded after his employee drops a hammer on his head. Noticing meme accounts blowing up with this hashtag, brands were quick to piggyback on this trend. One of the brands was Chennai Super Kings (CSK) and theirs was their most engaging post of 2019.

In all, it was a drama-filled, sassy month on social. We’d love to raise a glass of Chateau le Pin Pomerol 2001 to all the brands who participated but sadly, no one’s messed up our drink order ever.

#UnmetricBrandStars is a daily feature on Unmetric’s social channels, where a single brand with engaging content is featured. Keep an eye on the hashtag—you just might find inspiration for your next tweet there!


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