Last month on social: Make Baby Yoda memes, you must.

December sent pop culture into overdrive as social media burst into memes about Baby Yoda, duct-taped bananas, and Christmas movies. The breakout star of The Mandalorian, Baby Yoda, particularly conquered everyone’s hearts. Want to stay on top of similar pop culture moments?

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Here’s your monthly roundup of the most engaging brand posts on social, ones that stood out to us while curating #UnmetricBrandStars.

For your furry friend.

Aldi UK came up with cute teepees for pets, sending dog and cat owners into a right tizzy! This was their most engaging post in December 2019.

Duct-taped banana, who?

Netizens had a field day with a recent art installment—a banana duct-taped to a wall, something that sold for $120,000. Brands participated in the memes about it too, and this one by Aviation Gin stood out to us and the Twitterati. It was also the brand’s most engaging December tweet.

Aviation Sales Teams: Wow, that bike spot is being well received! Now we know what a "meme" is. How are we going to keep the buzz.

Aviation Marketing Team: Ehh let's just enjoy the moment.

Aviation Sales: No, we need more of these "memes".

Aviation Marketing: Fine. pic.twitter.com/CB2pP0GX66

— Aviation American Gin (@AviationGin) December 8, 2019

Love this ad, actually.

Innocent Drinks is the king of wry humor on social media and this ad—which is also a parody of that scene from Love, Actually—will definitely make you crack a smile. It’s witty, sardonic, and filled with references. This ad was the brand’s most engaging tweet in December.

We've made a Christmas ad with Duncan from Blue. (Keira Knightley wasn't available.) pic.twitter.com/IahUEkWrsB

— innocent drinks (@innocent) December 18, 2019

Giveaways + engagement bait = <3

Not only did Missguided do an interesting giveaway, they also made sure the rules also doubled as engagement bait. This garnered more than 70K interactions for the brand, fetching them an estimated $200,000 in earned media value.

An engaging tweet, this is.

Users and brands alike contributed to Baby Yoda memes on social media. This one by ColourPop Cosmetics stood out with its 14K interactions.

me showing off all my new makeup pic.twitter.com/BcHDBeS5xG

— ColourPop Cosmetics (@ColourPopCo) December 25, 2019

Want to find out how else brands piggybacked on the Baby Yoda trend?

Discover more Baby Yoda brand posts

These posts show that piggybacking really does help bring in engagement, as long as it’s done tastefully. Additionally, the usual suspects such as giveaways, contests, and humor work great on social media. To discover such engaging posts within a day or two of them being published, check out #UnmetricBrandStars, a daily feature on Unmetric’s social channels where brands with engaging content are featured.

Check out #UnmetricBrandStars