IPL 2016 Recap : Most Engaging Brand Posts
Darsana Vijay
June 1, 2016 • 2 min read
Updated on May 5, 2017
The 9th edition of the Indian Premier League concluded last weekend with Sunrisers Hyderabad emerging winners. IPL has always been a fertile ground for brands to come up with clever, witty copy. Ever wondered if anybody would remember all the things they laughed to (or got annoyed by) this season, when the next season rolls in? At Unmetric, we care about content. And so, here I take a look at some of the most engaging Facebook posts and Tweets by brands during the IPL season.
All I had to do to zero in on and select these awesome posts is open up the Unmetric dashboard, and search for keywords and hashtags (like ‘#IPL2016’ etc) under the Ideate tab. Within seconds, I was browsing through brand Posts arranged in the order of engagement they received online. With another click, I was looking at the most engaging Tweets. You also have the option of choosing content from a particular industry or just from brands that you monitor.
Each of the following posts had an Engagement Score of 1,000.
(The Unmetric Engagement score is a measure of the engagement a post gets on social media, out of a maximum of 1,000. See this link to know more.)
2. Spykar
4. Daikin India
All Tweets that follow, except the final one have an Engagement Score of 1,000.
1. KFC India
Who will be today’s #SabPeBhari player? Guess before 8 pm & one lucky winner will get a Moto G Plus,4th Gen. #IPL2016 #ContestAlert #GLvSRH
— KFC India (@KFC_India) May 27, 2016
2. Fenda India
Who can challenge the Royal Challengers in the finals -Lions or Sunrisers?
Guess and win a F&D Swan 2 BT Speaker! pic.twitter.com/1t5vi9HFMr— Fenda India (@Fenda_India) May 27, 2016
When we play, we #PlayToWin. Catch you tomorrow at 8.50AM for an exciting day! #IPL2016 pic.twitter.com/oAqZeFKlXS
— Bajaj Finserv (@Bajaj_Finserv) May 28, 2016
4. Mother Dairy
Q2 is out now! Can you predict the correct answer? @DelhiDaredevils #IPL #JeetengeDil pic.twitter.com/FEczZeS65n
— Mother Dairy (@MotherDairyMilk) April 15, 2016
5. Amul (Engagement Score – 998)
Amul Topical: #Virat’s incredible four #IPL tons! pic.twitter.com/K8WsSa3mkX
— Amul.coop (@Amul_Coop) May 20, 2016
As you would have probably noticed, a lot of the content featured in this list are contests or polls. There is no dearth of enthusiastic fans rooting for their teams who participate in these, driving up engagement. But, I still have a soft-corner for posts like Amul’s which rarely fails to make me grin.
