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8 best Instagram analytics tools

Veena Ramakrishnan

If Instagram is part of your social media strategy, I’ve got a quick question for you:

Are you using the right Instagram analytics tools?

If your answer to that question is “I don’t know”, then you’ve come to the right place. Despite Instagram having its inbuilt insights analytics, you may find it insufficient if you are a brand that wants to get actionable insights to drive engagement and sales.

What is Instagram analytics?

Instagram analytics provides you with data about your account, your posts, the engagement metrics, the best and worst time to post, and so on to help amplify your Instagram presence and drive sales.

In this article, you will find a list of tools that will help you navigate the world of Instagram.

1. Unmetric

We might be biased here, but it’s our blog so we’ll put Unmetric at the top. 🙂

Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social.

This means creating more engaging content, getting more certainty around your social strategy, and automating those tedious tasks like reporting.

Unmetric also provides a host of features that will help you analyze your brand’s social media performance on Instagram and make better marketing decisions. It allows you to:

  • Dissect which type of your posts on Instagram garner more engagement and at what time.
  • Discover the most engaging hashtags used by your brand using the hashtag tracker.
  • Benchmark your performance on Instagram with competitors from the same industry using
  • Unmetric’s Competitive Intelligence.
  • Get campaign intel to help you analyze various campaigns run by your competitors.
  • Set alerts for a particular keyword or phrase to notify you every time it is used on the web.

But here’s my personal favorite feature:

Unmetric’s newest functionality now provides in-depth visual intelligence and analytics to help marketers decide which images engage best for their brand.

The color and object analysis will help you discover content ideas by searching for branded social content based on dominant colors and/or objects used within images and analyze their performance. You can filter the results further based on industry and geography. Now, how cool is that?

Pricing: Starting from $1000 per month to monitor 30 brand profiles
G2Crowd Rating: 4.2

2. Squarelovin

Here’s a tool to help you make the most out of Instagram with their in-depth owned Instagram analytics. Squarelovin eliminates the noise and provides you with information on your account’s growth, engagement metrics, the best and worst time to post, and so on. The tool comes with really cool features that allow you to discover the best hashtag and filters to use on your posts. My favorite feature about the tool is that it analyzes your entire history to give you insights on how you can optimize your account. This is a great tool that ticks all the owned topline metrics but doesn’t include competitive intelligence to benchmark your performance.

3. Union Metrics

If you’re looking for a solution to improve your social strategy with social intelligence, let me introduce you to Union Metrics. Union Metrics comes with a host of features to help you analyze your Instagram performance and fine-tune your marketing efforts. The tool’s paid Instagram analytics platform helps you with keyword listening, campaign reporting, and so on. Topline metrics around competitor performances are also available. Union Metrics also offers a free tool that does an Instagram account checkup. This free tool comes with features that help you discover the right time to post, what you should, and what hashtags you should use to get the most engagement.

4. Owlmetrics

Owlmetrics offers a wealth of data to optimize your Instagram account. For starters, this tool allows you to track your Instagram traffic by adding a trackable link to your Instagram bio. In addition to that, you get a detailed analysis of your click-through rates, hashtag activity, the best and worst time to post, posts that garnered the most engagement, and even the sources of the most engagement. And of course, all these top-line metrics are provided in readable charts and graphs that are easy on the eye. The owned analytics combined with topline competitive metrics will go a long way for marketers in strategizing dynamite content for their audience.

5. Minter.io

Minter.io is yet another Instagram analytics tool that is used by big players like Coca-Cola and Lexus to track their Instagram performance. Minter.io provides you with a goldmine of information that helps you keep a close eye on how your account scores on the photo/video sharing network. You get insights on the reach and impression of your Instagram stories to see how people engage with them. Not just that, you can also compare your stories to get an idea on the type of content that best resonates with your audience. Like Owlmetrics, Minter.io also allows you to track your Instagram traffic by adding a trackable link to your bio. Their hashtag analytics helps you discover which hashtag that you used triggered the most engagement. All in all, this is a great tool that’ll help you amplify your Instagram presence.

6. SocialRank

SocialRank is the tool to use if you want to get knee deep into analyzing your audience. The tool helps you identify your followers’ pattern by skimming through their bios and posts to gather the popular keywords and emojis they use. This tactical way of dissecting your audience will help you in strategizing dynamite content. Using the tool’s filters you can pull a specific list of followers based on their followers’ count, post engagements, gender, and location. This way you can also easily reach out to your potential customers or influencers to collaborate with. SocialRank is a powerful tool and will go a long way if you’re scouting for large influencers or PR campaigns. This tool works best to find and analyze your audience but doesn’t offer competitive analysis to benchmark your performance and dig deep into what your competitors are doing.

7. SmartMetrics

SmartMetrics is yet another comprehensive tool that’ll help you understand Instagram analytics. This platform comes with a plethora of data that’ll help you get a grasp of your account’s performance. For instance, you get hourly performance updates on your profile, posts, stories, and hashtags to keep you updated at all times. The tool even does a topline competitor analysis that tracks and monitors your competitors’ business profiles. You also get insights into your followers’ location that allows you to create targeted ads and campaigns. To top it off, all these key data points are readily available in PDF and CSV formats to share with your clients and management.

8. Socialinsider

Socialinisder pretty much works like SmartMetrics. The tool’s features give you a detailed analysis of your Instagram performance. You get in-depth insights on engagement metrics that align with your business KPIs like engagement rate per post, hashtag analysis, stories analysis, the best time to post, and so on. This tool comes in handy to keep an eye on your competitors. Using their competitive analysis feature, discover what your competitors are up to and what kind of hashtag campaigns they rolled out in the past on Instagram.

Conclusion

Instagram is fairly simple to use if you have the right tools by your side. These analytics tools will help you get quick insights on what your audience is looking for to help serve them better. The eight tools we’ve mentioned in this article will help you do just that.

If we missed your favorite tool, send us a tweet @unmetric and we’ll add it to the list!

See how Unmetric Analyze can help with your social and engagement strategy.