Improve your brand’s digital strategy – Advice from Gartner and Forrester


Ranjani Raghupathi

August 21, 2014 < 1 min read

Updated on May 2, 2017

Gaining visibility and retaining your audience’s attention shouldn’t be so hard. All you need is a few simple tactics to ‘wow’ them and then a solid strategy leveraging big data. Looking to re-evaluate and step-up your digital marketing game? These articles will help you do exactly that.  

Gartner – Six Patterns of “Wow-Worthy” Digital Marketing

Creating content is easy, but the challenge lies in cutting through the noise, getting the attention of your audience, and impressing them. Jake Sorofman of Gartner says that being spontaneous, funny, and human, in simple terms – being relatable, hits the bull’s-eye.  

In the past, we’ve seen brands achieve unexpected fame with timely content, such as Oreo’s infamous Blackout tweet during Super Bowl 2013. While there is no “one formula” to great engagement, in his blog post, Sorofman lists six patterns to making your digital marketing effort “wow-worthy”.

Forrester – Planning your Big Data Strategy

With digital becoming bigger, data is getting bigger too. Data can help you assess your performance, aid in making better decisions and help you compete better. While the necessity of big data has been acknowledged, not everyone is confident on usage.

If your company could use a little help with handling all the data you have, Martha Bennett of Forrester lays out 5 keys to success with your big data strategy. It’s sure to change the perspective on storing and accessing data.

In this weekly series, we do a roundup of reports from analyst groups like Altimeter, Bain, Gartner, McKinsey, Nielsen and others, showcasing the ones most relevant to today’s digital marketer and digital communicator. We’d love to chat, so leave a comment below, or drop us a line on Twitter @unmetric.

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