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How To Uncover Long Term Trends On Your Twitter Content

Aditi Raghavan

It’s that time of the year when we all get a little reflective – on content, strategy, what worked, what didn’t etc. It helps to have charts and data at your disposal that tell you exactly what trends emerged and that’s where we’ve got you covered. 

On Unmetric, we have a cool Twitter chart  – The Engagement Score Moving Averages.

What is a Moving Average? In long term data, it is the average of small subsets – in our case, 7 day and 30 day time periods – plotted together. Moving Averages help smoothen out short term fluctuations in data – giving you a bird’s eye view on changing trends accouting for volatility in content hits and misses. Here’s how you check it out – 

Step 1. Select a Time Period 

Pick a reasonably long time period – a quarter or two quarters, to effectively see patterns in engagement.  



Step 2. Head over to the Twitter Stats tab

Under Analyze > Account, jump into the Stats tab. Here you can view the 7 day and 30 day engagement score moving averages for the brand and the industry. 


Stay on top of your quarterly and yearly reporting with the moving averages chart. If you’re an existing user, you can head over to our Twitter tab to give it a whirl right away. If you aren’t a user yet and would like to know more about Unmetric and our amazing features, just click below!