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How To Track Owned, Earned and Paid Efforts on Your Facebook Pages

Aditi Raghavan

Youre sharing great content on your brand’s Facebook Page – boosting your reach with a budget, your community talks to you but so what? How do you figure out if all these activities help towards your marketing goals? 

On Unmetric, we recently launched ‘Facebook Insights’. Using this new feature, you can now connect and analyze your Page and Post activity right within the Unmetric Facebook module. This helps you measure the impact of your owned, earned and paid Facebook efforts while saving on time and redundancy of tools.
Heres how you can get started – 

Step 1.  Connect Your Facebook Account  

Connect multiple Facebook Pages to the Unmetric platform using a Facebook login (Note: you must have Admin access to the Pages you connect). 

Step 2.  Dive into Page Level Metrics 

Measure your Page level Reach, Impressions and Engagement for a given time period. 

Step 3.  Analyze Post Performance  

Look closely at Post performance broken down by organic (owned), viral (earned) or paid across multiple dimensions. 
When benchmarking against the industry, it helps to know exactly where your numbers stand in comparison. With Facebook Insights, you can stay on top of your own efforts, and better leverage competitive intelligence for your marketing team’s social media goals. All you have to do is sign up for a trial and start gathering insights for your Page.