Note – This post was first published in 2016, it has been updated recently in April, 2019.
Star Wars day is something that has grown and grown in popularity with each passing year. The Internet, and in particular, Twitter, loves a good, obscure day to celebrate (think Ed Balls day) and Star Wars day offers the perfect combination of geek, mass appeal and opportunity for pun-filled content.
Here’s how Star Wars Day has grown over the years.
If you think that this growth is astronomical, you are right. Unmetric has tracked a staggering 5,500% growth in Star Wars day content being published by brands since 2012!
The hashtags for the big day include:
In 2018, #starwarsday was the most-used hashtag by brands with 2,678 tweets. I’ve picked out what I consider to be the best pieces of brand content from #maythefourth over the years 2016, 2017, and 2018 based on the engagement and interactions that they’ve received. Let’s take a look at what worked for the brands.
As the D-Day for the upcoming “Solo: A Star Wars Story’ is getting closer, we are anxiously waiting for the story of the younger Han Solo. We are also hoping for more creative content from brands for Star Wars Day this year. If you are looking for content inspiration, check out Discover and access 500 million pieces of branded content published by over 100,000 major brands over the last 5 years!
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