Star Wars day is something that has grown and grown in popularity with each passing year. The Internet, and in particular, Twitter, loves a good, obscure day to celebrate (think Ed Balls day) and Star Wars day offers the perfect combination of geek, mass appeal and opportunity for pun-filled content.
Here’s how Star Wars Day has grown over the years.
If you think that this growth is astronomical, you are right. Unmetric has tracked a staggering 5,500% growth in Star Wars day content being published by brands since 2012!
I’ve picked out what I consider to be the fifteen best pieces of brand content from #maythefourth based on the engagement and interactions that they’ve received.
The hashtags for the big day include:
Easily the most popular hashtag was #MayTheFourthBeWithYou, used over 4,500 times by brands in 2016.
I love the fact that NASA had to clarify that Mimas looks like the Death Star. As if NASA has any followers that haven’t seen Star Wars!
Given that The Force Awakens was only released in December, I was hoping to see a bit more originality from brands this year. As I browsed through the May 4th Star Wars content from the past few years on Discover, it felt like brands had put a little more effort into their creatives than this year.
Sure, more brands than ever have tweeted and posted about #maythefourth, but I just felt it was a little lacking this year. Perhaps content creators can go back to efforts from the previous years (Discover is an excellent way to do that) and come up with something awesome for 2017 – by which time we’ll have content from the sure-to-be-amazing Rogue One film.
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