Hanes Wants You to Tell the World the Color of Your Underwear


Ranjani Raghupathi

August 8, 2014 < 1 min read

Updated on September 18, 2019

Hanes launched its “Undercover Color” campaign where it urges millennial women to tweet out the color of their underwear and Target wants to donate $5 million to schools. Facebook integrates Open Table restaurant booking service into its mobile app while Google Plus replaced its messenger service with Google Hangouts.

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