Top 19 Halloween Social Media Posts


Ranjani Raghupathi

August 8, 2014 3 min read

Updated on October 18, 2019

Note – Though this post was first published in 2014, it has been updated multiple times, most recently in October, 2019.

Double, double toil and trouble;
Fire burn and caldron bubble.

Ghouls, Goblins or Gory Grim reapers…We cannot contain our excitement because Halloween is around the corner!

From candy to cars, to makeup, brands across industries have published impressive pieces of content.

To help you with your Halloween 2019 content, we’ve curated 19 of the most engaging pieces of content that brands have done in the past.

Anastasia Beverly Hills

Fini Brasil


Kylie Cosmetics



View this post on Instagram

What lurks in the Shadows? #Halloween #Xbox

A post shared by Xbox (@xbox) on


View this post on Instagram

Stay warm out there. #HappyHalloween

A post shared by Starbucks Coffee ☕ (@starbucks) on



Firestone Complete Auto Care

McDonald’s Brasil


H&M India

Starbucks Philippines

True Value

McCain Foods India


B&M Stores


Content analysis

Volume of posts

The volume of Halloween posts by brands has seen a consistent dip on Facebook and Twitter.
Instagram seems to be the favorite network for Halloween as more brands are increasing their activity on this network in recent times.

The volume of posts on Instagram has increased by 7% in 2018 when compared to 2016.

Volume of posts during halloween

Total interactions

In 2018, brands on Instagram received over 5X more interactions than on Facebook and 174X more interactions than on Twitter.

Halloween posts by brands on Twitter received less than 1% of the overall interactions.

Total interactions during Halloween

Popular Halloween social media hashtags

#halloween, #halloweenmovie, #halloween2018, #happyhalloween, #trickortreat, #halloweencostume, #spooky

Data analysis methodology

All data has been compiled and analyzed from the Unmetric Discover, the world’s largest catalog for branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.


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