Top 19 Halloween Social Media Posts
Ranjani Raghupathi
August 8, 2014 • 3 min read
Updated on October 18, 2019
Note – Though this post was first published in 2014, it has been updated multiple times, most recently in October, 2019.
Double, double toil and trouble;
Fire burn and caldron bubble.
Ghouls, Goblins or Gory Grim reapers…We cannot contain our excitement because Halloween is around the corner!
From candy to cars, to makeup, brands across industries have published impressive pieces of content.
To help you with your Halloween 2019 content, we’ve curated 19 of the most engaging pieces of content that brands have done in the past.
See the latest Halloween posts
Anastasia Beverly Hills
Fini Brasil
Dior
Kylie Cosmetics
Audi
See the latest Halloween posts
Xbox
Starbucks
GoPro
Disneyland
Firestone Complete Auto Care
See the latest Halloween posts
McDonald’s Brasil
Oris
H&M India
Starbucks Philippines
True Value
See the latest Halloween posts
McCain Foods India
Target
PSA: $1 #Halloween socks are a real treat. #BullseyesPlayground pic.twitter.com/T55fI8l2U7
— Target (@Target) August 31, 2017
B&M Stores
#COMPETITION TIME
FOLLOW, RT & COMMENT #FantaHalloween for your chance to #WIN a HUGE #Halloween hamper, courtesy of @fanta!
Competition ends 9am 26/10/18
*Products shown may vary from final hamper due to availability. pic.twitter.com/GKYLd6ld6c
— B&M Stores (@bmstores) October 20, 2018
REESE’S
Content analysis
Volume of posts
The volume of Halloween posts by brands has seen a consistent dip on Facebook and Twitter.
Instagram seems to be the favorite network for Halloween as more brands are increasing their activity on this network in recent times.
The volume of posts on Instagram has increased by 7% in 2018 when compared to 2016.
Total interactions
In 2018, brands on Instagram received over 5X more interactions than on Facebook and 174X more interactions than on Twitter.
Halloween posts by brands on Twitter received less than 1% of the overall interactions.
Popular Halloween social media hashtags
#halloween, #halloweenmovie, #halloween2018, #happyhalloween, #trickortreat, #halloweencostume, #spooky
Data analysis methodology
All data has been compiled and analyzed from the Unmetric Discover, the world’s largest catalog for branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.
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