Discovering the Real Value of Social Media
Ranjani Raghupathi
October 30, 2014 • < 1 min read
Updated on May 2, 2017
Think you’ve gotten a grip on social media marketing? Think again. While one research group traces the value of content in social selling, another locates a gold mine with social talk.
Altimeter – The Role Content Plays In B2B Social Selling
Content marketing and social selling are two powerful marketing methods that’ve gained increased popularity of late. As multiple organizations begin to harness the power of the two, Rebecca Lieb of Altimeter lists seven basic social selling content factors that can benefit any B2B organization.
MIT Sloan Management Review – Online Chatter is Big Data Gold
As social networks revamp and add more power to their in-house analytics tools, ‘online chatter data’ is one element that sounds extremely promising. The ability to track and monitor what the digital community is saying about a brand outside of it’s owned pages could be a game changer for brands. In the blog post, Leslie Brokaw speaks about this new and innovative data set.
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