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Discovering the Real Value of Social Media

Ranjani Raghupathi

Think you’ve gotten a grip on social media marketing? Think again. While one research group traces the value of content in social selling, another locates a gold mine with social talk.
 
 
Content marketing and social selling are two powerful marketing methods that’ve gained increased popularity of late. As multiple organizations begin to harness the power of the two, Rebecca Lieb of Altimeter lists seven basic social selling content factors that can benefit any B2B organization.
  
MIT Sloan Management ReviewOnline Chatter is Big Data Gold
 
As social networks revamp and add more power to their in-house analytics tools, ‘online chatter data’ is one element that sounds extremely promising. The ability to track and monitor what the digital community is saying about a brand outside of it’s owned pages could be a game changer for brands. In the blog post, Leslie Brokaw speaks about this new and innovative data set.     
 
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