Discovering the Real Value of Social Media


Ranjani Raghupathi

October 30, 2014 < 1 min read

Updated on May 2, 2017

Think you’ve gotten a grip on social media marketing? Think again. While one research group traces the value of content in social selling, another locates a gold mine with social talk.
Content marketing and social selling are two powerful marketing methods that’ve gained increased popularity of late. As multiple organizations begin to harness the power of the two, Rebecca Lieb of Altimeter lists seven basic social selling content factors that can benefit any B2B organization.
MIT Sloan Management ReviewOnline Chatter is Big Data Gold
As social networks revamp and add more power to their in-house analytics tools, ‘online chatter data’ is one element that sounds extremely promising. The ability to track and monitor what the digital community is saying about a brand outside of it’s owned pages could be a game changer for brands. In the blog post, Leslie Brokaw speaks about this new and innovative data set.     
In this weekly series, we do a roundup of reports from analyst groups like Altimeter, Bain, Gartner, McKinsey, Nielsen and others, showcasing the ones most relevant to today’s digital marketer and digital communicator.

We understand that sometimes you simply don’t have the time to keep updated on reports from research companies, so we’ve made it easier. Simply subscribe to Unmetric’s blog and get a regular digest of the best analyst intelligence..

We’d love to chat,  drop us a line on Twitter @unmetric.

Plan more engaging content and evaluate brand performance

Choose Unmetric to get insights and 7 years of brand data that helps you improve your content engagement.

Learn How