Content marketing and social selling are two powerful marketing methods that’ve gained increased popularity of late. As multiple organizations begin to harness the power of the two, Rebecca Lieb of Altimeter lists seven basic social selling content factors that can benefit any B2B organization.
As social networks revamp and add more power to their in-house analytics tools, ‘online chatter data’ is one element that sounds extremely promising. The ability to track and monitor what the digital community is saying about a brand outside of it’s owned pages could be a game changer for brands. In the blog post, Leslie Brokaw speaks about this new and innovative data set.
In this weekly series, we do a roundup of reports from analyst groups like Altimeter, Bain, Gartner, McKinsey, Nielsen and others, showcasing the ones most relevant to today’s digital marketer and digital communicator.
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