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Coke Bets on Mobile, Twitter Acquires Lucky Sort, and Gevalia Pours a Cup of Knowledge

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Jessica Jacobs

August 8, 2014 • < 1 min read

Updated on September 18, 2019

In this week’s edition of the State of Social Union, we cover Coca-Cola making a huge bet on mobile and social with their ‘Open for Summer’ campaign. Old Spice and Gevalia both launched video campaigns to keep their customers more engaged, while Yahoo and Bing both announced new partnerships.


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