Brands go Easter egg hunting as they celebrate Easter Sunday on social media

Look out for the Easter bunnies and Easter egg hunts on social media as Easter Sunday is just 5 days away. Brands are looking to win over their fans with plenty of Easter-related social content. That means there’s going to be a lot more contests, giveaways and special promotions on your timeline. Dive in to see how brands stacked up on social for Easter.

The tools we used for our Analysis:

We analyzed Easter posts published by brands on Twitter, Facebook, and Instagram over the last three years. We used Unmetric Discover and Unmetric Analyze for this analysis.

SEE THE LATEST EASTER POSTS BY BRANDS

Common trends

The three most common trends we noticed in all the Easter-related content by brands on social were:

1. Engagement Bait:

   Brands brought the Easter egg hunting to social media. They asked their fans to guess the number of Easter eggs present in their post.
   https://twitter.com/WaltDisneyWorld/status/980123048891355136

   https://www.instagram.com/p/BhB1o2tlYbj/

2. Publicizing their products:

   GoPro encouraged their audience to capture their favorite Easter moments with their GoPro camera.
   https://www.instagram.com/p/BhCHVTSHjgw/

   Nintendo asked their fans to celebrate Easter with their fictional dinosaur Yoshi instead of the usual Easter bunnies.
   https://www.instagram.com/p/BhCSkPqB2qP/

   Vodafone Idea, India’s largest telecom operator, used Easter eggs to promote their new postpaid mobile recharge plan.
   

3. Launching an Easter edition of their products:

   Brands also came up with Easter editions of their products to promote this holiday.
   https://www.instagram.com/p/Bf4ZZtzAxYq/

   https://www.instagram.com/p/BfzM2GMgA9b/

Here are a few more of the most engaging Easter posts by brands:

Springing into #Easter like… pic.twitter.com/LiOSgMqcyi

— Xbox (@Xbox) April 1, 2018

https://twitter.com/LEGO_Group/status/980399438626738176

Conclusion:

As a brand, major events and holidays are the easiest way for you to connect with your audience. You might even win a larger share of wallet with some clever marketing.

For Easter, you can either keep it simple by just wishing your customers on that day or even go as far as releasing Easter editions of your products. Easter sales and discounts also go a long way in getting your fans talking about your brand. But whatever it is that you choose to do, ensure it stays true to your brand image.

Still got a few questions running in your mind and wondering where and when to post Easter related content? Look no further than our Infographic on how brands celebrated Easter on social media.

To get more content ideas for your Easter social media campaigns, head over to Unmetric Discover to look at Easter posts by brands over the past 6 years.

SEE MORE EASTER POSTS BY BRANDS

For more social media and marketing campaign tips:

For more social media content and campaign ideas on how to leverage major holidays and events like Easter, check out Unmetric Discover—the world’s largest branded content catalog that helps you explore over 1 billion pieces of branded content posted by more than 100,000 major brands in the last 5 years.

START YOUR FREE TRIAL OF UNMETRIC DISCOVER