Brands go bananas over #RahulBoseMoment

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Veena Ramakrishnan
July 29, 2019 • 3 min read

For those of you scratching your heads and wondering why images of bananas are taking over social media feeds in India, here’s what happened:

A video tweeted by Indian actor Rahul Bose explaining the exorbitant amount he was charged for two bananas at a luxury hotel took the internet by storm—5,700 retweets and counting so far.

It turns out that a “fruit platter”, consisting of just two bananas can cost as much as half a month’s Netflix subscription! The hotel charged the actor 442 rupees (a little over $6) for just two bananas – not gold plated bananas or some super-rare breed, just regular old bananas you can get for 10 rupees at the local veg market.

Following the viral video, the Twitterati chimed in with their own #RahulBoseMoment, sharing similar instances that burned a hole in their pocket.

Piggybacking on viral content that’s trending on social media has proven to be engaging for brands in the past, and once again, social media managers didn’t let another great opportunity pass them by.

Brands added their own spin to the #RahulBoseMoment and shared offers that you can make use of under 442 rupees. It turns out there is a lot you can get under 442 rupees. Take a look at some of the most ap-peeling posts we’ve identified from this trending phenomena:

The tools we used for our analysis

1. Unmetric Discover

We first detected that #RahulBoseMoment was trending using Unmetric Discover, which is a branded content catalog that also helps you find trending content, campaigns, and topics.

2. Unmetric Analyze

Additionally, we analyzed all the Rahul Bose Moment-related posts published by brands on Facebook, Twitter, and Instagram over the past couple of days using Unmetric Analyze.

Top 10 Rahul Bose Moment-related posts by brands:

1. Pizza Hut

Pizza Hut hit the right note with this one!

 

View this post on Instagram

 

Eat pizzas🍕 like a bose! #TastiestPizzasAt99

A post shared by Pizza Hut India (@pizzahut_india) on

2. Mother Dairy

Fruit yogurts that won’t burn a hole in your pocket.

3. Hopscotch

Well, can you spot it?

4. CavinKare

Yeah, don’t look at me. You do the math!

5. Mutual Funds Sahi Hai

Throw in another 58 rupees and voila you’ve got your very own mutual fund investment set up.

6. Boat

They know that we know…

7. Vadilal

Nothing like a tub of ice cream to go bananas over!

8. Amazon Prime Video

Here’s something you can’t say no to!

9. Anchor by Panasonic

This is certainly the need of the hour!

10. Nature’s Basket

And finally, the actual price is revealed…

 

View this post on Instagram

 

With us, you will always get your bananas at #PricesYouWillLove #RahulBoseMoment

A post shared by Nature’s Basket (@naturesbasket) on

For more social media and marketing campaign tips:

For more social media content ideas and ways to check out trending topics, campaigns, and major social media events such as this Rahul Bose Moment meme, check out Unmetric Discover—the world’s largest branded content catalog that helps you explore over 1 billion pieces of branded content posted by more than 100,000 major brands in the last 7 years.


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