How brands celebrated International Women’s Day
Shrujitha Ramanujam
March 5, 2019 • 2 min read
Updated on March 5, 2019
March 8th, the day we celebrate women all over the world and pay our respects to their contribution towards society, no matter how big or small it is.
Brands all over the world have already begun buzzing with their International Women’s Day campaigns, from paying an ode to important women in their life to remembering women who changed the face of history.
We jumped into our Unmetric Discover platform to look at how brands all over the world celebrated International Women’s Day on Social from 2013 to 2018.
Check out Women's Day posts from the past
We’ve compiled a list of the Top 10 Women’s Day posts by brand in 2018. Engagement bait, contests, and paying respect to women are some of the strategies used by brands.
Top 10 Women’s Day posts by brands
1. Hyundai
Hyundai celebrates #InternationalWomensDay by saluting Women in the 'Driver’s Seat'. Together let's say No to Gender Bias. Women#Men pic.twitter.com/gOjr0hkCjR
— Hyundai India (@HyundaiIndia) March 7, 2018
2. Funko
RT & follow @OriginalFunko for the chance to win a Jessica Jones Pop! #InternationalWomensDay #FunkoFemale pic.twitter.com/G9RgNMn2e2
— Funko (@OriginalFunko) March 8, 2018
3. Barbie
In honor of #InternationalWomensDay, we are committed to shining a light on empowering female role models past and present in an effort to inspire more girls.
Join the conversation by sharing your role models using #MoreRoleModels. pic.twitter.com/5oJnZywk7s
— Barbie (@Barbie) March 6, 2018
4. Lenovo
https://twitter.com/lenovo/status/971736041198575616
5. Biral Gold
6. Parle-G
7. Dalda Oils
8. Lamborghini
https://www.instagram.com/p/BgEHDktBubN/
9. GoPro
https://www.instagram.com/p/BgEjQ-QHngq/
10. Disneyland
https://www.instagram.com/p/BgEmP0HAAlX/
Analysis of past campaigns
To help you better understand how campaigns have evolved over the past 6 years on Social Media, we’ve compiled our findings in the form of an infographic.
The Key Findings:
Facebook was the platform of choice for brands until 2017 post which Twitter took over for Women’s Day campaign-related posts. Another key finding was that these campaigns didn’t end with just one post. Brands tweeted an average of 2.76 tweets for their Women’s Day campaigns.
Dive into the infographic given below to get more insights on Women’s Day content and campaigns on social by brands.
How we came up with this report:
For more social media content and campaign ideas on how to leverage major holidays and events like International Women’s Day, check out Unmetric Discover—the world’s largest branded content catalog that helps you explore over 1 billion pieces of branded content posted by more than 100,000 major brands in the last 5 years.
