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Top 10 Black Friday Brand Social Media Posts

Darsana Vijay

Note – This post was first published in 2016, it has been updated multiple times, most recently in November, 2018.

Have you ever thought that the Thanksgiving meal is meant to give you all the energy to deal with Black Friday? If you had better luck than I did, you probably got the Black Friday deal you had your eyes own. Sometimes I forget that I can use Discover to find exciting deals. Who said it was only useful for content creators? Hmm, maybe I’m onto something here. A search engine for compers (that’s British for competition fanatics) and bargain hunters. I’ll be back in a minute, I need to pitch this idea to my boss and win myself that big promotion.

Brands took to social media to announce amazing discounts, contests and giveaways and more. They did not leave any stone unturned to make the most out of this holiday dedicated to shopping. Here are some of the best pieces of content from Black Friday 2017.

Victoria’s Secret

BMW

View this post on Instagram

Black, the favoured dress to impress today. The #BMW #M4 Coupé. #BMWrepost @darkknightm4 #blackfriday __________ Fuel consumption and CO2 emissions for the BMW M4 Coupé: Fuel consumption in l/100 km (combined): 8.8 – 8.3 CO2 emissions in g/km (combined): 204 – 194 Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles can be found in the 'New Passenger Vehicle Fuel Consumption and CO2 Emission Guidelines', which are available free of charge at all sales outlets and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany and on http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html

A post shared by BMW (@bmw) on

Kylie Cosmetics

Fenty Beauty

NYX Professional Makeup

ColourPop Cosmetics

Morrisons

Sam’s Club Brasil

Bath & Body Works

theBalm Cosmetics

 

Data Analysis Methodology

All data has been compiled and analyzed from Unmetric Discover, the world’s largest catalog for branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.