best social media black friday posts

Top Black Friday brand social media posts


Darsana Vijay

November 28, 2016 10 min read

Updated on November 20, 2019

Have you ever thought that the Thanksgiving meal is meant to give you all the energy to deal with Black Friday? If you had better luck than I did, you probably got the Black Friday deal you had your eyes own. Sometimes I forget that I can use Discover to find exciting deals. Who said it was only useful for content creators? Hmm, maybe I’m onto something here. A search engine for compers (that’s British for competition fanatics) and bargain hunters. I’ll be back in a minute, I need to pitch this idea to my boss and win myself that big promotion.

According to the 2019 statistics and marketing trends around Black Friday, it’s important for a brand to be prepared for Black Friday in advance, as they can quickly earn a good amount of revenue in a short span of time if planned correctly. Brands took to social media to announce amazing discounts, contests and giveaways and more. They did not leave any stone unturned to make the most out of this holiday dedicated to shopping. We at Unmetric looked at the top engaging Black Friday social media posts across the globe. Here are some of the best pieces of content that brands have done in the past.

Top Black Friday social media posts in USA & Worldwide


View this post on Instagram

Black, the favoured dress to impress today. The #BMW #M4 Coupé. #BMWrepost @darkknightm4 #blackfriday __________ Fuel consumption and CO2 emissions for the BMW M4 Coupé: Fuel consumption in l/100 km (combined): 8.8 – 8.3 CO2 emissions in g/km (combined): 204 – 194 Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles can be found in the 'New Passenger Vehicle Fuel Consumption and CO2 Emission Guidelines', which are available free of charge at all sales outlets and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany and on http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html

A post shared by BMW (@bmw) on

Anastasia Beverly Hills




View this post on Instagram


Launching Black Friday on our website exclusively • Haul of Fame Collection • Limited units & limited time offer • $90 • Includes Soft Glam, Modern Renaissance, Subculture and Prism •

A post shared by Anastasia Beverly Hills (@anastasiabeverlyhills) on






Kylie Cosmetics





Fenty Beauty





NYX Professional Makeup

ColourPop Cosmetics




Sam’s Club Brasil



Bath & Body Works

theBalm Cosmetics

Nintendo of America





Top Black Friday social media posts in UK

B&M Stores


JD Sports

Chain Reaction Cycles



Skinnydip London


M·A·C Cosmetics UK & Ireland

Sports Direct

Top Black Friday social media posts in Canada


View this post on Instagram

Black friday is live. Link in bio

A post shared by Vanoss (@vanossinstagram) on



Sephora Canada

Linen Chest

Top Black Friday social media posts in India

Redmi India

H&M India

Mothercare India


Mercedes-Benz India

Top Black Friday social media posts in France



Sephora France

Lidl France

Rue du Commerce

Top Black Friday social media posts in Germany

Audi Deutschland


Ford Deutschland

Benefit Cosmetics Germany

HONOR Deutschland

Top Black Friday social media posts in Australia and New Zealand

Quay Australia

Air New Zealand

Tony Bianco



Content Analysis

Volume of Posts

The volume of Black Friday posts by brands saw a steady dip on Twitter in 2018 when compared to 2017 and 2016. The trend seems to be positive for Facebook and Instagram as volume of posts has been on a rise on these two networks.

Total Interactions

In 2018, brands on Instagram received over 4X more interactions than on Facebook and 126X more interactions than on Twitter. Interactions on Facebook dropped by 33% in 2018 when compared to 2016.

Data Analysis Methodology

All data has been compiled and analyzed from Unmetric Discover, the world’s largest catalog for branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.

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