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Top 10 Black Friday Brand Social Media Posts

Darsana Vijay

Have you ever thought that the Thanksgiving meal is meant to give you all the energy to deal with Black Friday? If you had better luck than I did, you probably got the Black Friday deal you had your eyes own. Sometimes I forget that I can use Discover to find exciting deals. Who said it was only useful for content creators? Hmm, maybe I’m onto something here. A search engine for compers (that’s British for competition fanatics) and bargain hunters. I’ll be back in a minute, I need to pitch this idea to my boss and win myself that big promotion.

Brands took to social media to announce amazing discounts, contests and giveaways and more. They did not leave any stone unturned to make the most out of this holiday dedicated to shopping. Here are some of the best pieces of content from Black Friday 2016.


In addition to getting extraordinary levels of engagement, I loved how they joined the conversation around a retail holiday. They put out some hilarious content on Twitter as well, like this one.


You might find the kitten adorable. What I liked best was the disclaimer. This Post roped in a lot of comments from Fans who use Amazon boxes for the purpose advertised.

Mary Kay

Holiday shopping is not just the endorphin rush you get from swiping your card and making something yours. It also comes with the stress of finding the perfect gift. Mary Kay addressed this pain point of their consumers and won great engagement.


The motorbike brand set itself apart from the dull ordeal at the malls. The badass ‘Biker Claus’ doesn’t really tally with the conventional, jovial Santa. The brand calls viewers to ‘Shop Harley-Davidson for badness sake’.

Old Navy

Old Navy added to the appeal of their massive giveaway by roping in an influencer – Gaten Matarazzo from Stranger Things.

Victoria’s Secret

Our official #BlackFriday guide is here! Click link in bio for everything you need to know about our great holiday deals.

A video posted by Victoria’s Secret (@victoriassecret) on

Victoria’s Secret spoke to shopaholics with what should probably be a motto – ‘Run, don’t walk’. If you have to fight someone to get an item, it’s going to be worth it.

Denny’s Diner


Well, if you are a skeptic who doesn’t give two hoots about Black Friday, you’ll love Denny’s dishing it out to losers like me in their classic tone.



H&M got their followers to take note of their Black Friday collection by sharing a selfie taken by one of their influencers. There’s no better way to herd your audiences into your store than the promise of looking that great in a selfie.


Patagonia won social media audiences’ respect with a promise to donate all of their sales proceeds to environmental causes.


Brandy Melville

Or just tell us how much discount we get and when you are open and we’ll be there!

Did you miss an opportunity to create a brilliant Black Friday campaign? Fret not, we’ve got you covered. You can take a look at the top content around Black Fridayfrom previous years here. Or if you would rather work towards your Christmas campaign, take a look atthis page.

There’s even better news! You can now try Discover out for yourself. See how easy finding inspiration for your next Black Friday campaign is going to be by clickinghere.