Top Black Friday brand social media posts
Darsana Vijay
November 28, 2016 • 10 min read
Updated on November 20, 2019
Have you ever thought that the Thanksgiving meal is meant to give you all the energy to deal with Black Friday? If you had better luck than I did, you probably got the Black Friday deal you had your eyes own. Sometimes I forget that I can use Discover to find exciting deals. Who said it was only useful for content creators? Hmm, maybe I’m onto something here. A search engine for compers (that’s British for competition fanatics) and bargain hunters. I’ll be back in a minute, I need to pitch this idea to my boss and win myself that big promotion.
See the latest Black Friday posts
According to the 2019 statistics and marketing trends around Black Friday, it’s important for a brand to be prepared for Black Friday in advance, as they can quickly earn a good amount of revenue in a short span of time if planned correctly. Brands took to social media to announce amazing discounts, contests and giveaways and more. They did not leave any stone unturned to make the most out of this holiday dedicated to shopping. We at Unmetric looked at the top engaging Black Friday social media posts across the globe. Here are some of the best pieces of content that brands have done in the past.
Top Black Friday social media posts in USA & Worldwide
BMW
Anastasia Beverly Hills
Porsche
Kylie Cosmetics
GoPro
See the latest Black Friday posts
Fenty Beauty
ASOS
NYX Professional Makeup
ColourPop Cosmetics
Morrisons
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Sam’s Club Brasil
Bath & Body Works
theBalm Cosmetics
Nintendo of America
2 limited-edition hardware bundles are arriving just in time for #BlackFriday! Get a #NintendoSwitch with #MarioKart 8 Deluxe for $299.99, or pick up a Nintendo #2DS with #SuperMarioMaker for $79.99! And hopefully you’ve got a friend like @MissGandaKris to help with the wrapping! pic.twitter.com/WAxMHtvLWQ
— Nintendo of America (@NintendoAmerica) November 13, 2018
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Walmart
Top Black Friday social media posts in UK
B&M Stores
Studio
JD Sports
Chain Reaction Cycles
Topshop
Be the first to shop our #BlackFriday sale! Tap 🖤 to receive a reminder when it’s live. pic.twitter.com/ACtwBv6WQk
— Topshop (@Topshop) November 19, 2018
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Ecozone
RT and follow @Eat_Drink_Fest and @EcozoneProducts to be in with a chance of winning one of four hampers of sustainable, planet-friendly cleaning products from Ecozone! Closes 28 Nov – good luck! ✨ #win #BlackFriday #ChristmasCompetition #makeyourhomeanecozone pic.twitter.com/OFck2jap96
— Ecozone (@EcozoneProducts) November 19, 2018
Skinnydip London
FOOTASYLUM
M·A·C Cosmetics UK & Ireland
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Sports Direct
Top Black Friday social media posts in Canada
Vanoss
Ardene
DAVIDsTEA
Sephora Canada
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Linen Chest
Top Black Friday social media posts in India
Redmi India
H&M India
Mothercare India
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Dineout
Mercedes-Benz India
Top Black Friday social media posts in France
Cdiscount
Pimkie
Sephora France
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Lidl France
Rue du Commerce
[#JeuConcours] Le #BlackFriday approche approche à grand pas !
— Rue du Commerce (@rueducommerce) November 13, 2018
En attendant, nous vous proposons de remporter ce #pc #gaming @msifrance
✅Pour participer, #RT+#Follow 😀
✅Doublez vos chances en participant à notre grand jeu du BlackFriday➡https://t.co/ZFqBWujn14 pic.twitter.com/Iaw3x5gzvv
Top Black Friday social media posts in Germany
Audi Deutschland
AIDA
Ford Deutschland
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Benefit Cosmetics Germany
HONOR Deutschland
Top Black Friday social media posts in Australia and New Zealand
Quay Australia
Air New Zealand
Tony Bianco
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KOOKAÏ
NOOKIE
Content Analysis
Volume of Posts
The volume of Black Friday posts by brands saw a steady dip on Twitter in 2018 when compared to 2017 and 2016. The trend seems to be positive for Facebook and Instagram as volume of posts has been on a rise on these two networks.
Total Interactions
In 2018, brands on Instagram received over 4X more interactions than on Facebook and 126X more interactions than on Twitter. Interactions on Facebook dropped by 33% in 2018 when compared to 2016.
Data Analysis Methodology
All data has been compiled and analyzed from Unmetric Discover, the world’s largest catalog for branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.
