7 best YouTube analytics tools
As the world’s second most popular search engine, YouTube plays a massive role for businesses looking to reach as wide an audience as possible. For some brands in the media industry, they even follow a YouTube-first policy.
In-depth YouTube analytics will help you take your video marketing game from good to ninja level. Insights into who your audience is, what kind of content that best resonates with them, when is the best and worst time to publish videos, and so on will help you wring every ounce of value from each video that you upload.
So let’s walk through the top seven Youtube analytics tools to help you fine-tune your video marketing strategy and perform better on Youtube.
We might be biased here, but it’s our blog so we’ll put Unmetric at the top. 🙂
Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social.
This means creating more engaging content, getting more certainty around your social strategy, and automating those tedious tasks like reporting.
There’s a host of features that will help you analyze your brand’s social media performance on YouTube and make better marketing decisions.
- In-depth channel stats on your brand’s channel views growth rate and subscribers growth rate.
- Top line engagement metrics on the videos you have uploaded.
- A word cloud that displays the words that garnered the most engagement on your brand’s video tags.
- An overview of your top videos with engagement metrics.
- Benchmark against your industry competitors to see how you fare against them.
Here’s an interesting case study video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric.
|Pricing:||Starting from $1,000 per month to monitor 30 brand profiles|
ChannelMeter is a great tool that provides some comprehensive insights from YouTube analytics. This tool comes with a plethora of features for you to ace the video marketing game on YouTube.
For instance, you get real-time metrics on how your videos are performing on the platform, instant video performance alerts on your channel and much more. In addition to that, you can assess your audience strength through their detailed demographic reports. Keep tabs on what your competitors are up to by tracking and monitoring their performance using the tool’s competitive intelligence.
To top it off, ChannelMeter comes with a really cool feature to monitor your influencers’ performance on the channel to strengthen brand and influencer relationships.
Vidooly is yet another great tool in the market that provides comprehensive insights and analytics to rise above the cutthroat competition in your industry.
Content creators can best benefit from this tool as it comes with video tag analysis, suggestions, and an in-built YouTube keyword tool to improve your video SEO.
This centralized video marketing tool will help you go a long way in understanding your audience insights and competitor insight and optimizing your Youtube channel.
|Pricing:||$9 – $999 per month|
SocialReport is both an analytics and publishing tool that offers top-notch features to optimize your YouTube channel. The analytics side of the tool delivers everything you need to understand your brand’s Youtube channel. Right from monitoring your video performance, your subscribers’ growth, and level of engagement to understanding your competitive position, this tool covers all the basic analytics you will need.
The publishing aspect of this tool will help you schedule content at the right time when your audience is most active. SocialReport also helps you keep an eye on particular keywords and hashtags and deliver reports to you with the source, demographics, and geography.
|Pricing:||$49 – $199 per month|
Dasheroo is a comprehensive YouTube analytics tool that offers an array of insightful features. The insights you can avail from this tool include engagements from your most viewed videos, recent videos, an overview of your all-time video views, engagement rate, and so on.
You can even have a look into the number of subscribers you’ve lost and gained for a selected time range. Another great addition to the tool’s facet is that it tracks competitor activity. You can see the number of subscribers on your competitors’ channel and compare it to yours for a selected time range.
Geckoboard is a great platform to build actionable business dashboards. Using Geckoboard you can integrate your YouTube channel and build your very own YouTube dashboard to drive actionable insights and fine-tune your video marketing strategy.
The YouTube dashboard displays key channel stats that include views, comments, subscribers, and video comments. You can also get video-specific stats like estimated minutes watched, average view duration, favorites added/removed, likes/dislikes, shares, and unique viewers.
|Pricing:||$49 – $599 per month|
Tubular is a powerful tool that measures video content across all platforms globally. Using Tubular you can get insights on your audience’s viewing habits on YouTube and other social media networks.
The tool’s audience insights give you a full understanding of your channel’s target audience with demographics that include age, gender, and location. You can also get top-line performance insights that help you discover the types of videos that drive more views, and how long your videos should be to drive more social engagements.
Valuable insights on your YouTube performance could be a game-changer for your social media strategy. YouTube is fairly simple to use if you have the right tools by your side. These analytics tools will help you get quick insights on what your audience is looking for to help serve them better. The seven tools we’ve mentioned in this article will help you do just that.
If we missed your favorite tool, send us a tweet @unmetric and we’ll add it to the list!
See how Unmetric Analyze can help with your social and engagement strategy.Sign up for a demo