Analyzing the Social Media Strategies of Top Lingerie Brands on Facebook


Aishwarya Krishnamurthy

February 10, 2016 < 1 min read

Updated on May 7, 2017

When you think of lingerie brands on social media, chances are that the first brand you think of is Victoria’s Secret. And with good reason. The iconic lingerie brand, which enjoys the largest fan base, has been one of the most prolific social media content producers, using its army of Angels and a sound content strategy to stay on top of everyone’s mind.

Aerie by American Eagle produced the highest number of posts in the time analyzed – the last quarter of 2015. However it was Victoria’s Secret again that received the most social interactions – Likes, Comments and Shares.

Individual posts from brands like Hanes, Jockey and SPANX had the highest engagement, with the top three from Hanes. The series of photos for their Comfort Flex Fit captured the struggles of an imperfect fit and this was obviously something that Fans could relate to.

Posts with photos were uniformly best engaging for all the brands analyzed. As for content type – we found that festive greetings, holiday sales and brand updates resonated best with their Fans.

For a closer look at the social media strategies of top lingerie brands, check out our report below.

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