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Analyst Debrief – The Changing Phase of Digital Marketing and Modern Marketers

Ranjani Raghupathi

‘With great power comes great responsibility’ – this applies to both Spiderman and the modern marketer. Here’s how digital is demanding that everyone becomes more conscientious and smarter. 

 

 
Digital media has given us the opportunity to really target our audience, and Gartner worries that it might just be a little too much. Though as a tool and as a technique, the ability to track a user’s activity is extremely advantageous for smart advertising, there is a fine line between staying relevant and simply annoying the viewer. Marketers need to exercise caution and be judicious with digital targeting so as to protect the system from corruption.
 
 
Gone are the days of big data. What companies are now looking for are smart actionable insights harnessed from that big chunk of data. Forrester has put together predictions of what is changing and evolving in the field of big data analytics. It’s a quick look in to cognitive computing, mobile analytics and more.  
 
 
It’s time to convince your boss to give you the bigger social media budget that your team deserves, and impress them with smarter, more agile content.  
 
 
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